What are the responsibilities and job description for the MEDIA EXECUTIVE (SR) - KOLO position at Gray Local Media, Inc?
About Gray Media:
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formerly known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About KOLO:
KOLO-TV is a trusted leader in Northern Nevada, serving Reno, Sparks, Carson City, and surrounding communities. As part of Gray Media, the largest owner of local television stations in the country, KOLO offers the stability, resources, and training of a national organization with the feel of a tight-knit local team. In addition to KOLO/ABC, our portfolio includes Telemundo Reno, Silver State Sports & Entertainment Network, The CW, and MeTV.
Job Summary/Description:
KOLO 8 News Now (Gray Media Group) is seeking a detail-oriented, relationship-driven, Agency & transactional-focused Media Executive to manage and grow our local and regional agency business. This role is ideal for a highly organized sales professional who thrives in a fast-paced environment and enjoys partnering with agencies to deliver strong broadcast and digital advertising solutions.
Duties/Responsibilities include, but are not limited to:
- Manage and grow all local and regional agency accounts, serving as the station’s primary point of contact for transactional business.
- Foster strong working relationships with agency buyers, planners, and decision-makers.
- Accurately process and steward agency orders, ensuring proper pricing, inventory allocation, and on-time campaign delivery.
- Collaborate with sales management to forecast revenue, monitor pacing, and identify opportunities for share growth within agency accounts.
- Partner with traffic, operations, and finance teams to ensure flawless execution of commercial schedules and timely resolution of any discrepancies.
- Analyze campaign performance and provide clients with post-buy reports, insights, and recommendations for future placements.
- Stay current on market trends, competitive dynamics, and agency buying patterns to strengthen KOLO’s position in the marketplace.
- Maintain accurate account activity, proposals, and documentation within the station’s CRM and sales systems.
- Participate actively in training sessions, sales meetings, and ongoing professional development.
- Contribute positively to the sales team environment and support overall monthly and quarterly revenue goals.
Qualifications/Requirements:
- Excellent communication and relationship-building skills.Proficiency with CRM systems, Microsoft Office, and sales/scheduling platforms (WideOrbit experience a bonus).
- Ability to work collaboratively with cross-functional teams and clients.
- Self-motivated, solutions-oriented, and eager to contribute to a high-performing sales team.
If you feel you’re qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
KOLO-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.