What are the responsibilities and job description for the MEDIA EXECUTIVE - KPHO/KTVK position at Gray Local Media, Inc?
About Gray Media:
Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 such markets measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About KPHO/KTVK:
Home to CBS 5, 3TV, and Arizona’s Family Sports, Arizona's Family produces more than 100 hours of local news and programming every week. CBS 5 is Arizona’s Most-Watched Television Station, driven by the power of CBS programming and sports, while 3TV is one of the strongest Independent television stations in the country with its highly-rated morning show, Good Morning Arizona. And the reach of Arizona's Family doesn't stop with linear television. Azfamily.com is the market's top performer in local multi-platform unique users. It is also home to Arizona's Family Originals. Our in-house original content production team works on several long-form programs, documentaries, docuseries, and original podcasts, including True Crime Arizona, which is nearing 2 million downloads.
Arizona’s Family Sports is home to the state’s premier sports franchises, including the Arizona Cardinals, Phoenix Suns, Phoenix Mercury, Phoenix Rising, and the Arizona Interscholastic Association high school state championships.
Job Summary/Description:
At Arizona’s Family (KPHO-TV CBS 5 & KTVK-TV 3) and Gray Digital Media, connecting with communities is central to our mission. We are the leading local news, sports, and entertainment brand in Phoenix, delivering high-impact broadcast television, digital products, and local sports programming via KPHE (AZ Family Sports). Partnered with Gray Digital Media, our elite digital agency, we empower businesses with cutting-edge, multi-platform marketing solutions.
The Media Executive (ME) is responsible for driving new business development, retaining clients, and growing advertising revenue across our broadcast, digital, and sports media portfolios.
As an ME, you will act as a trusted marketing consultant, designing and selling tailored, multi-platform campaigns using a premier suite of products: Broadcast Television, AZ Family Sports, Programmatic (Display, Video, Native), Streaming TV (OTT/CTV), Email Marketing, Paid Social, SEM, and SEO.
Key Responsibilities
New Business Development & Lead Generation
• Prospecting & Outreach: Actively identify, cold-call, and secure meetings with key decision-makers and business owners in the Phoenix market.
• Consultative Selling: Conduct thorough client discovery sessions to understand business goals, pain points, and target audiences.
• Strategic Planning: Formulate and present comprehensive, multi-platform media plans that align broadcast reach with targeted digital strategies.
Client Relationship & Book Management
Revenue Growth
• Meet or exceed monthly and quarterly sales goals, growing your active book of business through consistent upselling and renewals.
• Account Retention: Provide exemplary client service, monitoring campaign performance, conducting regular performance reviews, and optimizing strategies to ensure long-term client retention.
• CRM Precision: Manage sales pipelines, client contacts, and contract details diligently using CRM and sales management tools.
Collaboration & Product Expertise
Product Mastery
• Stay ahead of media trends and master Gray Media’s evolving suite of broadcast, sports, and advanced digital advertising solutions.
Cross-Functional Teamwork
• Collaborate closely with creative services, digital execution teams, traffic departments, and corporate Gray Media teams to ensure flawless execution of client campaigns.
Qualifications/Requirements:
• Education: Bachelor’s degree in Business, Marketing, Communications, or a related field (or equivalent professional experience).
• Experience: 2 years of successful media sales, business-to-business (B2B) sales, or agency account management experience, with a proven track record of meeting/exceeding sales quotas.
• Strategic Thinking: Strong sales acumen with the ability to build and deliver professional, high-impact marketing presentations.
• Relationship Building: Demonstrated ability to network, prospect, and cultivate long-term relationships with business owners and executive-level decision-makers.
Preferred Skills & Core Competencies
• Technical Proficiency: Strong command of Microsoft Excel, Word, and PowerPoint. Understanding of Google Analytics (GA4) is a significant advantage.
• Agility & Multi-tasking: Exceptional organizational and multi-tasking skills with the ability to manage multiple campaigns and administrative tasks simultaneously in a fast-paced environment.
• Problem-Solving: Excellent troubleshooting and creative conflict-resolution abilities.
• Communication: Outstanding written, verbal, and presentation skills with an executive presence.
What We Offer
• Competitive base salary plus uncapped commission potential.
• Comprehensive benefits package (medical, dental, vision, 401k match, paid time off, and parental leave).
• State-of-the-art training and continuous development in advanced digital and broadcast media.
• An energetic, collaborative, and community-centric work culture.
If you feel you’re qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
KPHO/KTVK-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.