What are the responsibilities and job description for the MEDIA EXECUTIVE (ASSO) - WGGB position at Gray Local Media, Inc?
About Gray Media:
Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
We understand that life needs balance. That is why we offer our employees and eligible family members a comprehensive benefits package, including:
- Comprehensive Medical(Rx), Dental and Vision Coverage
- Health Savings Account with Company contributions
- Flexible Spending Account
- Employer-paid life and disability benefits
- Paid parental leave benefits
- Adoption and Surrogacy Benefits
- 401(k) Plan, including matching and profit-sharing contributions
- Employee Assistance Program
- Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
- Paid Time Off, including Relocation PTO
- Focus on Caring
Salary/Wage:
Competitive base salary commission performance bonuses – you control your income
Shift and Schedule:
Mon. - Fri. (or at Manager's discretion)
Job Type:
Full-Time
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About WGGB:
As the trusted voice of the Pioneer Valley, our powerhouse of three major network affiliates (ABC, FOX, CBS) and robust digital presence reaches over half of Western Massachusetts every single day. We lead the region in live local programming, news coverage, and major live sporting events – making us the go-to partner for businesses looking to grow their brand and connect with their customers.
Job Summary/Description:
Western Mass News – Springfield’s most-watched and award-winning television and digital platform – is looking for a driven, creative, and relationship-focused Media Executive to join our top-tier local media sales team.
Duties/Responsibilities include, but are not limited to:
What You'll Do:
• Develop and implement a strategic sales plan to achieve monthly, quarterly, and annual revenue goals.
• Identify, engage, and secure new local business opportunities through impactful advertising solutions across broadcast and digital platforms.
• Build, retain, and grow key client relationships by demonstrating ROI and campaign success through data-driven reporting.
• Create and deliver compelling sales presentations, proposals, and marketing plans customized to each client’s objectives.
• Work independently and collaboratively to manage a robust sales pipeline and forecast revenue accurately using CRM tools.
• Consult with clients to understand their business needs and offer multi-platform advertising packages, including TV, digital, social media, and more.
• Coordinate with internal teams to ensure timely and accurate execution of campaigns and post-sale servicing.
Qualifications/Requirements:
What We're Looking For:
• Bachelor’s degree or equivalent work experience preferred.
• Minimum 2–5 years of outside sales experience, preferably in media or digital advertising.
• Strong prospecting and closing skills, with a self-starter mentality.
• Excellent communication, presentation, and interpersonal skills.
• Comfortable with fast-paced, performance-driven environments.
• Proficiency with Microsoft Office Suite. Experience with Wide Orbit and CRM systems (Matrix) is a plus.
• Strong organizational skills and a customer-first approach.
Why Western Mass News?
• Be part of a winning team in a supportive, creative, and collaborative culture.
• Competitive base salary commission performance bonuses – you control your income.
• Represent a trusted, community-focused brand with unmatched market reach and credibility.
• Access ongoing training and tools to grow professionally and succeed.
If you feel you’re qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WGGB-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.