What are the responsibilities and job description for the DIGITAL SALES SPECIALIST - WTVM position at Gray Local Media, Inc?
About Gray Media:
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About WTVM:
For 70 years, WTVM has served its 16-county DMA across West Georgia and East Alabama. Today, we lead with digital—reaching a fast-growing audience on WTVM.com, the WTVM News and Weather apps, and social platforms with on-demand local news—backed by the market’s most-watched station and most trusted newsroom (58 hours of local news weekly).
Job Summary/Description:
WTVM, Gray Media's ABC affiliate in Columbus, Georgia, has an immediate opening for a Digital Sales Specialist to join our team of multi-media advertising/marketing professionals.
We are looking for SALES SUPER STARS to grow our already commanding share of the local broadcast and digital revenue. Our ideal hire will be self-motivated to exceed expectations, possess strong consultancy skills, and have a curious, creative, entrepreneurial spirit. We provide the training, tools, products, and environment for you to achieve unlimited success.
If you love fast-paced work, client interaction, and making digital campaigns perform, this role is for you. You’ll partner with our Media Executives (MEs) to bring advertising ideas to life—launching campaigns, keeping them on track, and turning results into clear, confident client performance reports.
Duties/Responsibilities include, but are not limited to:
- Support new business, renewals, and upsells through strong digital execution.
- Join client meetings and presentations; share performance updates and Proof of Performance (POP) recaps.
- Enter orders, launch campaigns, track creative/forms, and keep timelines moving.
- Monitor pacing in reporting dashboards; coordinate optimizations and makegoods.
- Prospect daily for new advertisers and research new categories.
- Take the lead on creative support (display ads, sponsored social), landing pages/promotions, and Sales web/social pages.
- Assist with billing reconciliation and workflow documentation.
Qualifications/Requirements:
- Friendly, clear communicator with great customer service skills—comfortable presenting to clients.
- Organized and deadline-driven; you can juggle multiple campaigns without dropping details.
- Solid understanding of digital advertising (display, video, sponsorships, SEO/SEM, email/mobile).
- Ability to identify customer needs and effectively match Gray/WTVM solutions.
-Tools (Examples):
• Order/traffic system
• Ad serving platform
• Analytics dashboards
• Social publishing tools
• Creative tools (Adobe/Canva)
If you feel you’re qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WTVM-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.