What are the responsibilities and job description for the DIGITAL SALES SPECIALIST - KMOV position at Gray Local Media, Inc?
About Gray Media:
Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 such markets measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group, with 47 markets, and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies and the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, as well as studio production facilities Assembly Atlanta and Third Rail Studios.
About KMOV:
If you are creative, smart, inquisitive, organized, and passionate -- we have a great job waiting for you at KMOV in St. Louis! KMOV is the most-watched television/digital news operation in Missouri and Southern Illinois, with nationally-recognized and award-winning news, weather, and investigative content. Winner of the national Edward R. Murrow award in 2023 for Best Newscast, KMOV resides in a new state-of-the-art facility in the suburbs of St. Louis. KMOV is one of the top CBS affiliates in the country, a leader in Market #24, and known for its award-winning news and weather coverage, numerous community service projects, and effective broadcast and digital marketing solutions.
Job Summary/Description:
KMOV / Gray Digital Media is looking for a skilled and results-driven Digital Sales Specialist. The Digital Sales Specialist will be tasked with analyzing user experience data, initiating digital projects, reporting on planning and current strategies, leading effective digital marketing strategies, and ensuring that projects are executed on time through quick turnaround and strong deadline management. You will play a pivotal role in growing our business and customer base and improving user experience.
Duties/Responsibilities include, but are not limited to:
• Traffic, update, and monitor creative scheduling on digital campaigns.
• Responsible for submission and creative development for all digital advertising through Gray Digital Media Digital Design & 2 AdPro.
• Communicate effectively with clients and Media Executives to develop and implement comprehensive digital media strategies and marketing campaigns across various platforms.
• Assist in the startup process for digital campaigns by providing research and playing an active role in onboarding campaigns, including analytics and placement support on campaigns.
• Bimonthly, monitor digital campaigns' pacing and effectiveness to ensure campaign delivery.
• Analyze campaign performance data, general insightful reports, and provide actionable recommendations for ongoing optimization. Retain/grow digital revenue by proactively finding opportunities to optimize campaign performance and meet KPI’s.
• Work closely with Media Executives and Multimedia Sales Managers on strategy for proposals, sponsorships, etc.
• Present recommendations to clients in coordination with Media Executives.
• Assist Media Executives in the presentation of proposals to clients.
• Monthly Reporting calls on accounts—backend storytelling.
• Create and facilitate case studies from KMOV for Media Executives.
• Act as secondary client contact, understanding client goals and optimizing success through research and analysis of all digital advertising campaigns.
• Executing digital quotes.
• Serve as backup for the Station’s other Digital Sales Strategist.
Qualifications/Requirements:
• 1 Years Experience in Digital Marketing
• Familiarity with emerging digital tools
• Knowledge of various digital advertising products: Streaming (OTT/CTV), Pre-Roll, Display, social media, SEO/SEM, email marketing, and more.
• Knowledge of planning and managing multiplatform media campaigns
• Proficient in data analysis, Excel, and PowerPoint. Strong analytical skills.
• Excellent attention to detail and ability to thrive in a fast-paced environment and balance many workflows at once.
• Excellent written and verbal communication skills
• Ability to work with an internal and external team to execute campaigns with precision.
If you feel you’re qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
KMOV-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment at every location where the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.