What are the responsibilities and job description for the DIGITAL MEDIA PLANNER - KLTV position at Gray Local Media, Inc?
About Gray Media:
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About KLTV:
KLTV-TV (ABC), the dominant #1 station in Tyler/Longview, TX, has an immediate opening for a talented, motivated Senior Digital Performance Manager to join our energetic and professional sales team.
Job Summary/Description:
The Digital Media Planner is a critical member of our Sales team, being on the front lines of ensuring our Digital Marketing client campaigns are running effectively and efficiently. This position works strategically with the sales staff to monitor digital campaign performance while assisting with the development of integrated marketing campaigns. The Digital Media Planner must know about digital marketing, including social media, audience targeting, OTT, and mobile and video marketing strategies. Graphic Design experience is a plus!
An ideal candidate must be detail-oriented, creative, and able to learn new concepts quickly. The ideal candidate should be organized, possess superior communication skills, and have excellent time management abilities.
Duties/Responsibilities include, but are not limited to:
- Digital order entry with a high level of accuracy.
- Request, update, and monitor digital creative scheduling on all campaigns.
- Execute campaigns and creative development for all digital advertising
- Assist in the startup process for digital campaigns by providing research and playing an active role in onboarding campaigns
- Monitor digital campaigns' pacing and effectiveness to ensure campaign delivery.
- Create Digital Banner Ads for our clients.
- Manage and communicate inventory sell-through percentages and avails to staff
- Reconcile / audit 3rd party billing
- Works closely and communicates with the Media Executives
- Other duties as assigned by the Multimedia Sales Manager and Director of Sales.
Qualifications/Requirements:
- Bachelor's degree in marketing, communications, or a related field.
- 2 years of experience in digital media, digital marketing strategy, or client solutions.
- Proficiency in, or the ability to quickly learn, Gray systems such as Wide Orbit, OMS, BI Tools) and digital platforms (Google Ads, DSPs, Meta Ads Manager, etc.).
- Strong communication skills, with the ability to translate technical and operational information into clear, client-ready insights.
- Skilled at bridging technical detail to business context to help teams position solutions effectively.
- Understanding of attribution models, ROI reporting, and performance measurement.
- Highly motivated, proactive, and collaborative.
If you feel you’re qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
KLTV-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with Gray’s employees' ability to perform their job duties may result in discipline, up to and including discharge.