What are the responsibilities and job description for the DIGITAL CONTENT PRODUCER (NEWS) - WLOX position at Gray Local Media, Inc?
About Gray Media:
Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 such markets measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 47 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About WLOX:
For more than 60 years, WLOX has been the place to get the news for South Mississippi. As both an ABC and CBS affiliate, we're proud to be the #1 and #2 stations in the market. Our award-winning, multi-generational newsroom is committed to serving our community while growing the next generation of journalists.
Job Summary/Description:
WLOX is seeking a Digital News Content Producer to join our award-winning digital team. This opportunity is for a journalist who enjoys writing, research, being first with breaking news, and finding creative ways to interact with our audience through social media.
Duties/Responsibilities will include (but not be limited to) the following:
Digital Content Producer:
• Writes AP-style news stories daily for digital platforms
• Sends breaking news and trending push alerts
• Ensures factual, grammatical, and legal accuracy online and upholds the station’s established journalistic standards to avoid editorial bias
• Coaches and collaborates with reporting staff on the best ways to present their stories on our digital and social media platforms
• Has knowledge of and uses effective SEO practices
• Regularly reviews web metrics and adjusts content to optimize the display of the site to viewer interests
• Communicates effectively with producers to incorporate web and social elements into newscasts
• Posts engaging content on multiple social media platforms
• Creates graphics and videos for social engagement
• Reviews social media reaction to posts and stories to gauge user interest, feedback, and develop follow-up ideas
• Utilizes analytics to track trends and in making daily decisions
• Live-streams events
Qualifications/Requirements:
• Strong verbal/written communication skills and knowledge of AP Style required
• Curiosity is required. We need someone who wants to dig for answers.
• Excellent time management and the ability to work well under pressure required
• Flexibility and on-the-spot problem-solving abilities required
• College degree in journalism preferred
• Solid understanding of social media and analytics preferred
• 1 year of experience writing and/or creating digital content preferred
If you feel you’re qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WLOX-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.