What are the responsibilities and job description for the DIGITAL & BROADCAST SALES ASSISTANT - WWBT position at Gray Local Media, Inc?
About Gray Media:
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About WWBT:
WWBT 12 On Your Side is the Gray-owned NBC-affiliated television station located in Richmond, VA, serving Central VA and beyond, embodying excellence, innovation, and community commitment. We fulfil our "On Your Side" brand promise through quality news, programming, and information across all media platforms. Richmond, the capital of Virginia, is located on the incredible James River and offers a wide range of cultural and historical attractions. The city and surrounding areas are steeped in American history. Richmond is located two hours from beautiful beaches to the east, and about the same distance in the opposite direction to the colorful Appalachian Mountains.
Job Summary/Description:
12 On Your Side, the Gray-owned NBC affiliate in Richmond, VA, is seeking a Digital & Broadcast Sales Assistant to join our team. This role strategically supports the sales staff by monitoring digital and broadcast campaign performance while assisting with the development and execution of integrated marketing campaigns.
Duties and responsibilities include, but are not limited to:
- Accurately input digital and broadcast orders into WideOrbit and other systems.
- Request, update, and monitor creative scheduling for both digital and on-air campaigns.
- Assist with campaign setup, execution, and creative development across digital and broadcast platforms.
- Provide research and actively participate in the onboarding process for digital and broadcast campaigns.
- Monitor pacing, effectiveness, and delivery of digital and broadcast advertising campaigns.
- Act as a liaison with third-party vendors for digital and broadcast products.
- Work closely and maintain proactive communication with the Sales Team, Sales Managers, and the Traffic Department.
- Assist in maintaining and updating sales and marketing materials for digital and broadcast initiatives.
- Support special projects, station events, and promotions as assigned.
- Additional duties as assigned by the Director of Sales and/or Multi-Media Sales Managers.
Qualifications/Requirements:
- Highly organized and proactive with strong initiative.
- Capable of prioritizing, multitasking, and performing in a fast-paced, deadline-driven environment.
- Excellent communication and listening skills.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
- Familiarity with WideOrbit and CRM tools is preferred.
- Detail-oriented and accuracy-focused.
If you feel you're qualified and would enjoy working with a talented and collaborative team, please apply by visiting https://gray.tv/careers#currentopenings. Enter the job title, station call letters, or click on "Apply Now" to upload your resume, cover letter, and references.
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WWBT-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.
Gray Media encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.
