What are the responsibilities and job description for the CREATIVE SERVICES PRODUCER - WAFB position at Gray Local Media, Inc?
About Gray Media:
Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 47 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About WAFB:
WAFB, Louisiana's News Channel, is the market-leading, award-winning CBS affiliate in Baton Rouge.
Job Summary/Description:
Join the creative and collaborative environment of WAFB's Creative Services team! Work with our Promotion, News, and Sales teams on developing creative brand concepts. This position has an emphasis on commercial production: videography, editing, and digital design, for all media platforms, including streaming, broadcast, digital, and social. The position requires a good overall knowledge of video production and digital design, with client satisfaction in mind. Experience in Videography, Premiere, AfterEffects, and Photoshop are all a part of this unique experience! This is a great opportunity to turn your creative inspiration into a career.
Duties/Responsibilities include, but are not limited to:
* Direct and manage every step of the video process, from initial concept to cinematography, audio, and lighting.
* Advanced proficiency in the Adobe Creative Suite is a must (Premiere Pro, After Effects, Illustrator, Photoshop, etc.)
* Handle multiple complex projects simultaneously.
* Excellent communication and leadership skills.
* The ability to craft a creative script with strong writing skills.
* Partner with news and sales teams to bring strategic marketing initiatives to life.
* Ability to work with cameras, lighting, and audio gear.
* Solid technical and computer skills.
* You have an eye for composition, color, typography, and layout.
* You thrive at pace, managing deadlines and shifting priorities with ease and a positive attitude.
Qualifications/Requirements:
• Proven writing and communication skills.
• Expert video, photography, lighting, and audio pre/post production skills.
• Proficient in the Adobe Creative Cloud applications with expert knowledge of Premiere and After Effects.
• Strong ability to direct marketing and advertising philosophy and techniques.
• Strong initiative for troubleshooting and problem-solving.
• College degree or equivalent job experience in graphic design or video production.
• Ability to lead and manage projects in a team environment.
• Works well with staff and clients.
If you feel you’re qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WAFB-TV/Gray Media is a drug-free company.
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment at every location where the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with Gray’s employees' ability to perform their job duties may result in discipline, up to and including discharge.