Search Engine Optimization Specialist

GravityFree is looking for one exceptional organic search operator to own SEO, GEO, AEO, and AI visibility strategy for a portfolio of ecommerce florists. This is not a junior role, and the right person might currently call themselves an SEO strategist, technical SEO, organic growth lead, AI search consultant, AEO or GEO specialist, ecommerce SEO, agency operator, or independent consultant. We care less about the title than whether the work holds up.

We help locally-owned florists dominate their markets against national competitors, and we do it by being the best digital floral marketing company in the North America. Your work shows up where it matters most: in real traffic, real citations, and real revenue. Join our eclectic team. We are self-starters, forward thinkers, and we like to collaborate. We work hard to do what we believe is the right strategy for our clients, and we love doing it.

Responsibilities

• Own organic search strategy across a portfolio of ecommerce florists, spanning classic search and AI-driven discovery.
• Diagnose organic performance changes and quantify movement by page, query, channel, location, and time.
• Resolve technical SEO: crawlability, indexation, canonicals, redirects, structured data, internal linking, template quality, page speed, and site architecture.
• Lead local and ecommerce SEO: local packs, Google Business Profile, location and occasion pages, and ecommerce structured data, built on genuine value.
• Improve AI visibility: tune content, structured data, and entity signals to surface and get cited in AI Overviews, ChatGPT, Perplexity, Gemini, and Claude.
• Evaluate competitors at the content, technical, local, link, SERP, and AI-visibility level, down to the specific gap.
• Build recommendations that are specific, prioritized, measurable, and tied to revenue.
• Communicate regularly with Account Executives and clients via Slack, Basecamp, and phone, and prepare monthly reporting that account teams can take into client calls.
• Learn the retail floral industry, and support holiday windows, promotions, and site changes across the marketing team's calendar.
• Monitor client, competitor, and industry changes, and help build the documentation, reporting standards, and repeatable processes that make the SEO function stronger.

Qualifications

• Deep SEO experience you can prove through your work, across technical, local, and ecommerce SEO and content strategy.
• Diagnosis before recommendation, every time, working across messy data and competitor research without losing the thread.
• Fluency across the modern organic search and AI visibility stack. For analytics and reporting: GA4, Search Console, Google Business Profile, Looker Studio, BigQuery, and Sheets. For crawling and competitive research: Screaming Frog, Sitebulb, Ahrefs, Semrush, and rank tracking. For technical work: structured data testing, page speed diagnostics, and log-file analysis. For AI visibility: visibility tracking plus AI-assisted research and workflow tools.
• Active study of how AI search is changing discovery, citations, entity recognition, authority, and zero-click behavior.
• Revenue-first judgment. Rankings matter, revenue matters more.
• Strong written and spoken communication with clients, account managers, developers, and leadership, without hiding behind jargon and without guarantees you cannot defend.
• Ability to prioritize and strategize against company and client goals, handle changing priorities, and work calmly under pressure.
• Detail-oriented, organized, deadline-driven, and able to work independently and collaborate with a team.
• A can-do attitude, a solid work ethic, a desire to learn the floral industry, and a sense of humor.

How we hire: We do not hire on interview polish. Every serious candidate completes the same paid diagnostic exercise: a real client scenario with real organic data, and one question. What happened, prove it, and what would you do next? We score the output, not the conversation.

Compensation: $65,000 to $75,000 including Medical insurance, Vision insurance, Dental insurance, Life Insurance, Paid Leave, 401(k), and 401(K) Match.

GravityFree is an equal-opportunity employer. We welcome applicants of all backgrounds and experiences.

No phone calls, please.

Who this is for: Someone who understands search marketing deeply, and has the ability to just play. If that sounds like you, we want to hear from you. At GravityFree, we are genuinely passionate about growing our customers businesses and enriching the lives of the people who work here.