Associate Producer, Social

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A brief summary

Gravity Media is looking for an Associate Producer, Social, to join our studio team in Menlo Park. We are looking for up-and-coming talent with energy, curiosity, and a genuine passion for creating content that connects with audiences in the social space. This is an opportunity to work within a world-class production environment, gain exposure to high-profile projects, and develop your craft alongside experienced producers and studio team.

The ideal candidate is a scrappy, adaptable content creator who thrives in fast-paced environments, understands social platform conventions, and can deliver high-quality content with minimal crew and equipment. This is a hands-on role that requires equal parts creative thinking and operational execution.

The AP Social will serve as a key resource for quick-turn, phone-based video content—covering events, supporting stakeholder needs, and producing social-ready assets with speed and creative instinct. This role bridges traditional AP responsibilities with the emerging skillset of social-first content creation, and a strategic investment in how our service supports social-forward production requests.

What you’ll be responsible for

Essential Duties:

• Produce agile, quick-turn video content optimized for social platforms (Instagram Reels, internal channels) using phone-based capture and portable equipment
• Shoot, produce, and package social-first content independently or with minimal crew—delivering assets that are platform-native and engagement-driven
• Cover events, activations, and on-campus moments where only minimal crew and phone-based shooting are permitted (e.g., partner events, retail activations, tentpole moments)
• Develop and execute social content capture strategies in collaboration with stakeholders, ensuring alignment with brand guidelines and campaign objectives
• Create, edit and deliver short-form video content (30–90 seconds) with fast turnaround, adapting tone and format to the specific platform and audience
• Stay current on social media trends, platform algorithm updates, and emerging content formats to inform production approach and creative direction

Other Duties:

• Partner with stakeholders across Meta to scope social content requests, set realistic expectations for agile delivery, and educate partners on what phone-based production can achieve
• Collaborate with Producers, Editors, Coordinators, and studio crew to integrate social content into broader production workflows
• Participate in creative brainstorms and contribute social-first concepts for incoming project requests
• Maintain clear and timely communication with Production Supervisors and team leadership on capacity, project status, and emerging needs

Traditional Associate Producer Support Duties:

• Assist Senior Producers and Producers with pre-production, production, and post-production tasks
• Coordinate shoot logistics: scheduling, call sheets, crew workbooks, shot lists, and workback schedules
• Communicate project milestones, shoot details, and stakeholder updates through tasks and team chats
• Manage project tasks in alignment with task management system, ensuring accurate documentation and timely reporting
• Assist with script development, storyboarding, and editorial review as needed
• Support studio-based productions, including prompter operation, basic lighting setup, and talent direction for straightforward shoots (e.g., stand-and-deliver, direct-to-camera)

This role is for you if you have the following…

• 3–5 years of experience in video production, social media content creation, or a related field
• Demonstrated ability to shoot and produce compelling video content using a smartphone (iPhone proficiency required)
• Strong understanding of social media platforms (Instagram, TikTok, YouTube Shorts, Facebook) and what performs well in each environment
• Proficiency with mobile editing tools and/or desktop editing software (e.g., CapCut, Adobe Premiere Pro, Adobe Rush)
• Excellent organizational skills with the ability to manage multiple projects and deadlines simultaneously
• Strong written and verbal communication skills
• Ability to work independently with minimal supervision while also thriving in a collaborative team environment
• Portfolio or reel demonstrating social-first video content (phone-shot work is encouraged and preferred)
• Willingness to travel locally between Bay Area Meta locations as needed

Physical Requirements:

• Ability to sit, reach outward or above the shoulder, stand, walk, handle with fingers, stand, bend, and stoop.
• Ability to operate a keyboard, view a video display terminal screen, ability to use telephone equipment.
• Ability to lift up to 20 pounds and push or pull up to 25 pounds.

Education & Experience

• Minimum 3 years of content creation and video production experience as a Content Creator or Social Producer.