Associate Media Director

Department: Media - Media Planning and Activation

Location: Remote - US

Compensation: $80,000 - $90,000 / year

Description

🌍 Join Our Global Team

Gravity Global is the world’s most awarded marketing consultancy specialising in brands operating in complex markets. Led by strategy, innovation, technology, data, and creativity, we create brand-and-demand marketing programmes that drive transformational growth for our clients.

With 14 wholly owned offices across the US, Europe and APAC, and our Global Talent Hubs in emerging markets, you can build a truly global career in a rapidly scaling organisation that’s shaping the future of marketing.

At Gravity Global, we believe our people are our greatest strength. We’re a collective of creative thinkers, strategic storytellers, and data-driven innovators united by one mission – to deliver exceptional work that makes an impact. We’re growing fast – across continents and disciplines – and we’re looking for passionate individuals who want to make a difference: for our clients, our teams, and the world around

About the role

At Gravity Global, we believe our people are our greatest strength. We’re a collective of creative thinkers, strategic storytellers, and data-driven innovators united by one mission – to deliver exceptional work that makes an impact. We’re growing fast – across continents and disciplines – and we’re looking for passionate individuals who want to make a difference: for our clients, our teams, and the world around us.

We’re searching for a Digital Associate Media Director to lead strategic, audience-first paid media initiatives across digital channels for enterprise B2B clients. This role plays a key part in our Media Planning and Activation team, responsible for delivering innovative, data-driven media strategies, building strong client and vendor partnerships, and driving performance through insight-led campaign planning and optimization.



Key Responsibilities

• In partnership with your Group Media Director and planning team members, you will lead the digital media planning process in support of enterprise client’s global initiatives
• Prepare and present digital media plans, including objective alignment, audience research, rationale, performance benchmark setting and the new thinking to elevate client campaign performance
• Evaluate and align key endemic publications and the premium and experiential placements most aligned with the campaign and business objectives within your media plans
• Work with the Gravity Media Activation team to ensure digital media tactics are executed per the strategic and technical requirements of the media plan
• Lead the execution of digital media plans, including preparation of media budgets, campaign timelines, media vendor insertions, and supporting materials
• Monitor non-biddable media buys during the negotiation process and check final buys for adherence to client-approved media plans
• Assist the Media Finance group in reconciling budgets with actualized expenditures
• Review ‘proof of media performance’ reports generated by the Media Activation Team in early campaign phases to ensure alignment with campaign goals, performance targets and projections
• Skilled at reviewing data, identifying key takeaways, and clearly articulating the “so what.”
• Monitor daily pacing and performance of paid media campaigns with Media Activation Team, collaborating on high-level optimizations against campaign goals
• Build executive-level media performance decks on a quarterly and half year basis to include data-informed insights and recommendations to optimize and amplify paid media performance in continued and new paid media initiatives
  
  
  

Skills, Knowledge and Expertise

• 5-7 years of media planning experience; mix of media planning, activation, and analysis skills strongly preferred
  (experience on client or agency side with tech firm a plus)
• 1-3 years of experience in managing media team members and their growth
• Exceptional verbal and written communication skills
• An understanding of all digital marketing communication media types (offline/omnichannel experience a plus)
• Strong leadership skills and the ability to become an “influential consultant” to B2B, enterprise-sized clients
• Ability to link business and marketing goals with strategic media executions
• Well-versed in knowledge and strategic application of key software platforms, including media research and data analysis tools
• Strong knowledge and experience with tools and platforms such as: Google Ads, Bing Ads, LinkedIn Ads, Meta Ads, The Trade Desk DSP, Google and/or Adobe Analytics, Google Analytics, comparative reporting, Excel/Google Sheets, PowerPoint/Google Slides, etc. (Tableau a plus).
• Proficiency in media terminology, concepts, media math, calculations, KPI development, and third-party research tools
  

Platform Requirements:

Ad channels:

• Google Ads
• Bing/MS Ads
• LinkedIn Ads
• Meta Ads
• Programmatic Display/Video
• Reddit Ads
• TikTok Ads
• X Ads

Reporting (strong data management skills needed)

• Excel/Google Sheets (necessary)
• PowerPoint (necessary)
• Google GA4 (necessary)
• PowerBI (good to have)
• Looker Studio (good to have)
• Domo (good to have)
• Adobe Analytics (preferred)
• Tableau (preferred)
  
  
  

💫 What We Offer:

While specific benefits may vary by region due to cultural norms, all team members at Gravity Global can expect a supportive, inclusive, and rewarding environment designed to help you do your best work and grow your career.

Key aspects of being part of the Gravity Global community:

· 💰 Competitive Reward & Pay – we recognise and value your contribution with fair and competitive rewards aligned to local market practices, designed to celebrate excellence and support long-term success.

· 🚀 Career Growth & Development – we believe development is ongoing, not annual. Through our Continuous Performance Management (CPM) process, which includes regular feedback and coaching, we help you refine your skills, celebrate your achievements, and plan for future success enabling you to reach your full potential.

· 🤝 Collaboration – be part of a cross-functional, global team that values sharing insights, ideas, and best practices to drive collective success.

· 🎓 Professional Development – we invest in you through ongoing training and learning programmes designed to expand your expertise and confidence.

· 🌴 Work-Life Balance – while we expect dedication to client success, we also value your wellbeing, offering flexible working arrangements and plentiful paid time off.

· 🎉 Community & Recognition – we celebrate our people through social and team-building events, recognise length of service and life milestones, and appreciate individual contributions through our Gravity Gratitude ‘kudos’ recognition programme.

· 👨‍👩‍👧 Family Support – we understand family matters and our people benefit from family-friendly policies such as parental leave, and access to wellbeing resources to help you balance work and family life.

· 🌱 Purpose & Belonging – we are committed to Environmental, Social and Governance (ESG) principles, fostering a workplace where positive impact matters. Our people are encouraged to get involved in employee resource groups that champion wellbeing, sustainability and culture.

Important Disclosure:

At Gravity Global, we believe in recognising every team member’s contribution. Your total rewards package – including salary and benefits – will align with country specific labor laws and our company policies. We’ll walk you through all the details during the offer stage.

Gravity Global is an equal opportunities employer and we do not discriminate on the basis of sex, race, religion, age, sexuality, disability and other protected status as required by applicable law.

If your experience doesn't align perfectly with the job criteria, but you meet some of the criteria and are excited about the role and Gravity, please don't be put off applying! We would encourage you to apply for the role as you may be just the right person for this role or other roles.