What are the responsibilities and job description for the Senior Paid Media Specialist – Google Ads & Meta position at Gravitational Marketing?
Are you the kind of digital marketer who actually loves being inside the ad platforms? Do you enjoy digging into an account, figuring out why performance changed, finding opportunities others missed, and making the optimizations that move the numbers?
If you have serious hands-on expertise in both Google Ads and Meta Ads Manager, understand how to manage multiple accounts and budgets without letting things slip through the cracks, and love using data, AI, and automation to work smarter—we want to talk to you.
WHO WE ARE
We’re Gravitational Marketing, an award-winning advertising agency based in Orlando, FL, with a nationwide client base that trusts us to deliver results.
Our mission is to make life and business ESP—Enjoyable, Simple & Prosperous.
We’re looking for a Senior Paid Media Specialist who can take ownership of the day-to-day performance of our digital advertising accounts. This is a highly hands-on role. You will personally work inside Google Ads and Meta Ads Manager every day. This is not an oversight-only, vendor-management, or strategy-only position.
WHAT MAKES US DIFFERENT
- 5 weeks of PTO—starting Day 1. No joke.
- A monthly benefits stipend to spend on what matters most to you.
- Named one of Central Florida’s Best Places to Work.
- Certified as a Great Place to Work nationally.
- Our office is regularly called one of Orlando’s Coolest Workspaces.
- You’ll be part of a team that’s fun, fast, fearless, and freaking good at what we do.
WHAT YOU’LL DO
As our Senior Paid Media Specialist, you’ll:
- Personally manage and optimize paid media campaigns across Google Ads and Meta Ads Manager
- Build, launch, and optimize Google Search, Performance Max, YouTube, and Meta campaigns
- Manage multiple client accounts and budgets, ensuring campaigns pace appropriately throughout the month
- Monitor account performance, identify issues and opportunities, and make data-driven optimization and budget decisions
- Troubleshoot changes in performance and dig into the data to understand why results are improving or declining
- Provide strategic recommendations based on performance data and account insights
- Partner with our creative and client-service teams to continuously improve campaign performance
- Evaluate landing pages, forms, funnels, and lead flows to identify opportunities beyond the ad platforms
- Use AI and automation to improve account monitoring, analysis, reporting, and efficiency
- Communicate performance, insights, and recommendations clearly to internal teams and clients
- Stay current on changes and new opportunities across Google, Meta, AI, and performance marketing
WHAT YOU BRING TO THE TABLE
- 5 years of hands-on paid media experience; automotive experience is a plus
- Advanced, current hands-on expertise in Google Ads
- Advanced, current hands-on expertise in Meta Ads Manager
- Experience managing multiple client accounts and substantial advertising budgets
- Strong understanding of lead-generation campaigns, conversion tracking, and performance metrics
- Proven ability to diagnose and troubleshoot underperforming campaigns
- Strong knowledge of GA4 and Google Tag Manager
- Excellent analytical and problem-solving skills
- Exceptional attention to detail, organization, and follow-through
- Strong communication skills and confidence discussing performance and recommendations with clients
- Experience using AI to improve your workflow and effectiveness
- GoHighLevel experience strongly preferred
- Based in the Orlando/Central Florida area and available for monthly in-person meetings and quarterly Mastermind meetings
WHAT YOU’LL GET
Competitive pay
- 5 weeks PTO
- Monthly ESP Rewards stipend
- 401(k) with 3% employer contribution after 1 year
- Health insurance & supplemental benefits
- Access to our Kindle Book Club—we invest in your growth
- Themed office activity days and a casual work environment.
READY TO JOIN US?
We’re not your average agency, and we’re not looking for an average Paid Media Specialist. We’re looking for someone who is technically sharp, curious, accountable, detail-oriented, and obsessed with improving performance. If Google Ads and Meta Ads Manager are where you do some of your best work, we’d love to hear from you.