Director, Integrated Marketing (Special Projects & Growth Initiatives)

Grant Thornton is seeking a Director, Integrated Marketing (Special Projects) to join the team. Approved office locations can be found below. 

Mission / Purpose

Own and deliver integrated marketing special projects that accelerate Grant Thornton growth—turning priority business initiatives into clear plans, coordinated execution, and measurable outcomes across teams and geographies. This role operates as an extension of the Partner/Director office, bringing strategic clarity operational rigor to high-visibility initiatives.

You will be accountable for orchestrating cross-functional delivery (service lines, industries, field marketing, brand/content, digital, PR/comms, alliances) and for creating repeatable playbooks that improve speed, quality, and consistency—using AI-enabled workflows as a core way of working.

Role Summary

As Director, Integrated Marketing (Special Projects), you will lead end-to-end integrated initiatives—from framing the problem and defining the GTM approach to coordinating execution across channels and measuring impact.

This is not a “campaign manager” role. It is a strategic operator role: you’ll run complex, ambiguous, high-stakes work, align leaders, and drive decisions to completion—often with competing priorities and tight timelines. The role requires senior stakeholder credibility, strong judgment, and the ability to translate strategy into high-quality execution.

Scope (What you’ll own)

Special projects may include (examples):

• Priority growth initiatives (e.g., “one-firm” plays), executive-led campaigns, and integrated demand programs
• Rapid-response initiatives (market moments, regulatory changes, competitive plays)
• New offering launches, alliance initiatives, events with meeting-generation targets, and executive visibility programs
• Cross-geography coordination to ensure consistent messaging, modular assets, and measured outcomes

Key Responsibilities

1) Special Project Leadership (Start-to-Finish Ownership)

• Stand up and run integrated initiatives: define objectives, audience, proposition, channels, timeline, resourcing, success metrics.
• Build cross-functional operating plans that clarify “who does what by when,” drive tradeoffs, and remove blockers.
• Maintain senior-level momentum: keep stakeholders aligned, decisions documented, and execution moving.

2) Integrated Demand Experience Orchestration

• Develop and execute multi-channel integrated plans (content, email, web, SEO, social amplification, paid media, events, nurture) tied to pipeline and meetings.
• Drive personalization and “experience quality” so initiatives feel cohesive, relevant, and executive-ready.
• Ensure assets are modular and reusable across pursuits, campaigns, and partner enablement.

3) Executive/Leader Amplification

• Partner with leaders to translate priorities into credible market narratives and executable thought leadership.
• Build leader activation toolkits: messaging, social/LinkedIn packages, email sequences, talk tracks, landing pages, and event themes.

4) Operational Excellence Governance

• Establish a simple, repeatable operating model for special projects: intake, prioritization, sprint planning, reviews, and measurement.
• Improve speed and quality through disciplined process improvement (Lean mindset) and clear workflows.
• Use the team’s system(s) of record to create transparency and execution discipline (planning, status, deliverables, outcomes).

5) Measurement & Business Impact

• Define success measures upfront and track outcomes (e.g., meeting creation, engagement quality, pipeline influence, asset adoption, conversion).
• Use performance insights to iterate quickly and improve impact over time.

AI-Enabled Ways of Working (Non‑Negotiables)

• Use AI to accelerate research, synthesis, first drafts, segmentation hypotheses, messaging variants, and performance readouts—while maintaining GT quality standards.
• Build reusable prompt packs/workflows for: initiative briefs, channel plans, exec toolkits, and post-mortems to institutionalize learning.

Required Experience & Capabilities

• Bachelor’s degree in Marketing, Business or relevant discipline, or equivalent experience.
• 10 years in B2B marketing in complex, matrixed environments (professional services strongly preferred).
• Proven leadership in integrated demand generation and end-to-end campaign execution across channels.
• Demonstrated success leading one-firm / cross-functional initiatives, aligning stakeholders on strategy, messaging, and GTM execution.
• Strength in project/program leadership, prioritization, and turning ambiguity into an executable plan.
• Data-driven decisioning and comfort using insights to steer performance.
• Operational excellence orientation (process improvement / Lean) strongly valued.

The base salary range for this position in the firm’s Chicago, IL, Downers Grove, IL, Denver, CO,  Reno, NV, Cleveland, OH and Baltimore, MD offices only is between $184,000 and $276,000 per year.

The base salary range for this position in the firm’s Washington, DC, Bellevue, WA, Los Angeles, CA, Newport Beach, CA San Diego, CA, Boston, MA, Iselin, NJ and New York, NY offices only is between $198,700 and $298,100 per year.

The base salary range for this position in the firm’s San Francisco, CA and San Jose, CA offices only is between  $211,600 and $317,400 per year. 

Salary : $184,000 - $276,000