What are the responsibilities and job description for the Community Liaison (Home Healthcare) position at Granite Peak Home Health?
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Community Liaison – Home Healthcare
Location: Miles City-Billings, MT
Job Type: Full-Time, Travel Required
Job Overview
We are seeking an experienced and dynamic Community Liaison to join our team and lead the development and execution of marketing strategies to promote our home healthcare services. The ideal candidate will have a strong background in healthcare marketing, excellent communication skills, and a passion for promoting patient-centered care. This role involves increasing brand awareness, driving lead generation, and building relationships with key stakeholders, including patients, families, healthcare professionals, and referral sources.
Key Responsibilities
Develop and implement comprehensive marketing strategies to drive growth and increase awareness of Granite Peak Home Health’s services.
Collaborate with executive and clinical teams to understand target markets and create campaigns that resonate with prospective patients, families, and healthcare providers.
Create compelling marketing materials, including brochures, digital content, email campaigns, social media posts, and advertisements.
Manage Granite Peak Home Health’s digital presence, including the website, social media platforms, and online reviews, ensuring they reflect the brand’s values and engage the target audience.
Build relationships with physicians, hospitals, nursing homes, and other healthcare professionals to generate referrals and enhance patient acquisition.
Set up meetings with doctors, clinics, social services representatives, and discharge planners to promote our services.
Nurture accounts with regular drop-ins, either weekly or bi-weekly, to maintain and strengthen relationships.
Travel throughout the state to build brand awareness, maintain relationships, and attend provider meetings.
Drive business growth by spending a majority of the workday in the field developing relationships at community and educational events that result in eligible client referrals and applicants for Granite Peak Home Health and back-office staff.
Distribute information materials and participate in promotional activities related to AccentCare’s non-medical homecare line of business.
Monitor marketing campaign performance and make data-driven decisions to improve strategies and optimize ROI.
Organize and participate in community outreach events, health fairs, and other initiatives to promote Granite Peak Home Health’s services.
Track industry trends and competitor activities to identify new marketing opportunities and stay ahead of market demands.
Manage the marketing budget, ensuring cost-effective use of resources and adherence to financial goals.
Provide regular reports on marketing performance, insights, and key metrics to senior management.
Qualifications
Bachelor’s degree in Marketing, Communications, Healthcare Administration, or a related field.
2 years of experience in healthcare marketing, preferably in home healthcare or related sectors.
Strong understanding of digital marketing strategies, SEO, content creation, and social media management.
Excellent written and verbal communication skills, with the ability to create engaging and persuasive content.
Proven ability to build and maintain relationships with healthcare professionals, patients, and families.
Ability to analyze marketing data and campaign results to make informed decisions.
Highly organized with the ability to manage multiple projects and meet deadlines.
A passion for healthcare and helping others in the community.
Proficiency in marketing software, CRM tools, and analytics platforms (e.g., Google Analytics, HubSpot, etc.).
Willingness to travel.
Preferred Qualifications
Home care and home health background.
Experience working in a home healthcare environment.
Familiarity with healthcare regulations, HIPAA compliance, and patient privacy requirements.
Knowledge of the local healthcare market and community outreach strategies.
Knowledge of appropriate software including Microsoft Word, Excel, Outlook, PowerPoint, and Adobe Acrobat.
Knowledge of office management systems and procedures.
Market development in a healthcare setting: 1 year (Preferred).
Sales in home care/home health setting: 1 year (Preferred).
Clean driver’s license with a clean driving record (Preferred).
Benefits
Health, dental, and vision insurance.
Paid time off and holiday pay.
Retirement plan.
Travel allowance.
Flexible schedule.
Life insurance.
Schedule
Monday to Friday
Weekends as needed
Work Location: On the road
Granite Peak Home Health provides equal employment opportunities.
GRANITE PEAK HOME HEALTH provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.