Senior Community Liaison - Hospice

Our Company

Grane Hospice Care

Overview

Camp Hill, PA Coverage Area

M-F 8a-5p

The Senior Community Liaison is responsible for driving hospice referral growth through strategic outreach, relationship development, and territory planning. Leads sales efforts by engaging referral sources, promoting hospice services, and supporting team performance across assigned regions. Collaborates with internal teams to ensure seamless care transitions and maintains compliance with regulatory standards. Provides mentorship to Community Liaisons, contributes to marketing strategy, and plays a key role in shaping regional customer engagement and acquisition practices.

Responsibilities

• Conduct in-person sales calls to existing and potential referral sources, including hospitals, physician practices, nursing homes, assisted living facilities, and other relevant organizations.
• Document all interactions and activities accurately and timely in the CRM system.
• Build and maintain strong, professional relationships with referral sources to increase awareness and generate hospice referrals.
• Leverage market data and territory insights to develop and execute effective outreach plans, ensuring optimal reach and frequency to achieve referral targets.
• Promote hospice programs and services to professionals, civic organizations, and community groups.
• Participate in company-provided training and self-study opportunities to enhance knowledge of hospice care and related disease states.
• Maintain a thorough understanding of hospice care benefits to effectively communicate value to referral sources and families.
• Collaborate with internal operational and clinical teams to ensure quality care and seamless service delivery.
• Coordinate with other BrightSpring service lines within the territory, when applicable, to support a continuum of care.
• Complete administrative tasks including CRM updates, expense reporting, and business planning accurately and on time.
• Ensure compliance with all applicable state, federal, and local regulatory requirements.
• Assist in the interviewing and hiring process for Community Liaisons, ensuring alignment with organizational values and goals.
• Provide training and mentorship to new Community Liaisons to support their professional development and effective team integration.
• Conduct monthly field coaching to support the development and success of team members.
• Assist in the development of marketing strategies and collateral to strengthen brand presence and support sales initiatives.
• Support growth strategies and initiatives as delegated by the supervisor.
• Travel to other areas as needed to support Community Liaisons and ensure consistent team performance across territories.
• Play a critical role in shaping and implementing best practices for customer engagement, retention, and acquisition across the region.
  
  

Qualifications

• Bachelor’s or Master’s degree in business, healthcare, or a related discipline.
• Minimum of 3 years of successful healthcare marketing experience.
• Proven ability to collaborate with operations and clinical teams to optimize key performance indicators (KPIs).
• Must be in good standing with at least 12 months in current position.
• Demonstrated growth in current territory with consistent achievement of performance goals.
• Demonstrate strong interpersonal and communication skills, with the ability to engage tactfully and professionally with referral sources, customers, community stakeholders, and internal teams.
• Apply effective marketing and promotional strategies to drive awareness and referral growth.
• Exhibit strong negotiation, public relations, and customer engagement capabilities.
• Display autonomy, assertiveness, flexibility, and collaboration in executing job responsibilities.
• Utilize CRM systems for accurate documentation and territory planning.
• Interpret and apply market data and territory insights to develop outreach strategies.
• Maintain comprehensive knowledge of hospice care benefits and related disease states.
• Understand disease processes and conduct thorough medical record reviews to assess hospice eligibility.
• Collaborate effectively with operational and clinical teams to ensure seamless care transitions and service delivery.
• Demonstrate organizational and time management skills to meet referral and performance targets.
• Maintain current knowledge of healthcare marketing practices, regulatory requirements, and community resources.
• Provide mentorship and coaching to team members, supporting professional development and performance consistency across territories.
• Support strategic planning and contribute to the development of marketing materials and initiatives that enhance brand presence.
  
  

About Our Line Of Business

At Grane Hospice Care, our primary ambition is to bring first-class care to the warmest and most serene environment possible: home. We provide the full spectrum of hospice services, thoughtfully tailored to the individual needs of patients and families. Grane Hospice Care, an affiliate of BrightSpring Health Services, is grounded in a foundational commitment to providing exceptional patient care and championing our agency leadership and teams. We are proud to have expert clinicians and caregivers on our team. We are confident you will find purpose, meaning and a chance to make a positive impact from day one. For more information, please visit granehospice.com . Follow us on Facebook and LinkedIn .