What are the responsibilities and job description for the Marketing Liason position at Grand Oaks Care?
POSITION DESCRIPTION
Responsible for building referral source relationships in a variety of settings, such as hospitals, clinics, and senior-service related organization within the community. To build and grow census and quality mix by developing the market, working with acute care and other referral sources and providing prospective residents and/or responsible parties with appropriate information and assistance to choosing the nursing center
QUALIFICATIONS
• Minimum of 1 year direct sales experience targeted to physicians, hospital personnel and case managers preferred.
• Minimum of 1 in marketing, health care or related business field preferred.
• Experience preferred in assisting in developing referrals for a medical product from health care target markets (physicians, hospitals and case managers).
• Experience with local community groups preferred
RESPONSIBILITIES
• Expand community base and develop referral relationships with but not limited to: senior-service organizations, case managers/discharge planners from hospitals, rehabs and nursing homes, adult day care centers, geriatric physicians, assisted living, retirement communities, etc.
• Understand local industry trends to represent and differentiate the company and its services in the market.
• Takes an active role in developing the marketing plan with the Administrator with focus on community needs, outlining marketing strategy/objectives, identifying major competitors and identifying specific marketing action items with measurable goals.
• Develop relationships with a growing base of referral sources, leading to a consistent flow of quality referrals to the center. Majority of time (95%) allocated to external sales development.
• Effectively utilizes Company tools to maintain accurate and up to date information.
• Maintains a thorough knowledge of the center’s products, services, capabilities and physician relations.
• Takes active role in community meetings. Meets weekly with Administrator/department heads to discuss marketing opportunities, concerns and solutions. Meets regularly with nursing to discuss clinical service levels.
• Maintains awareness of admitting and attending physician’s opinions and challenges.
• Maintains an active involvement in the community organizations and associations.
• Evaluated on: Total Revenue is at/above budget, Quality Mix (Private, Medicare, Insurance) at/above budget, Total occupancy at/above budget, Medicare-Private conversions met objective, Sales calls met/exceeded goal.
• Maintains up-to-date customer profiles on existing referral sources.
• Conducts lead generating seminars which target potential quality inquiries from the community. Schedules and leads effective presentations to educate local community and build referral base. Captures and follows up on seminar leads.
• Reviews discharges for possible re-admission and actively manages high potential prospects.
• Ensures admissions are qualified clinically and financially.
• Oversees the admission process and appropriate paperwork in partnership with Admissions Coordinator.