Paid Media Manager

Paid Media Manager

Location: Boston, MA (Hybrid – onsite 3 days per week)
Brand: Overseas Adventure Travel (OAT)
Reports To: Director of Digital Strategy
Salary Band: $120,000–$135,000

About Overseas Adventure Travel (OAT)

Overseas Adventure Travel (OAT) is a leader in small-group, immersive travel for culturally curious Americans. Our mission is to change lives through travel by delivering deeply engaging experiences that foster meaningful connections across cultures.

As we continue to grow our direct-to-consumer business, our Digital Strategy team plays a critical role in driving new customer acquisition and revenue. We are building a high-performing in-house marketing organization focused on data-driven decision-making, innovation, and continuous optimization.

Position Summary

The Paid Media Manager will own and optimize paid media performance across the Google ecosystem, with a primary focus on driving qualified lead volume and new passenger bookings. This individual contributor role requires deep hands-on expertise in Google Ads, strong analytical skills, and the ability to translate data into actionable insights.

This role will serve as the internal subject matter expert for paid search and Google-based media, partnering closely with agency partners while maintaining internal ownership of strategy, execution, and performance. The ideal candidate enjoys testing new ideas, leveraging data to refine strategy, and collaborating cross-functionally to drive measurable results.

Key Responsibilities

Paid Media Strategy & Execution

• Own and optimize Google Search, Demand Generation, Display, YouTube, and Performance Max (PMAX) campaigns with monthly budgets of $25K .

• Develop and execute keyword strategies, ad copy testing, bidding strategies, and audience segmentation plans.

• Leverage all Google Ads features, including extensions, reporting capabilities, and campaign structures, to improve performance.

• Partner with external agency teams to scale and refine paid media initiatives while maintaining internal channel ownership.

• Monitor spend pacing, efficiency targets, and performance trends; communicate insights and recommendations to stakeholders.

• Stay current on Google platform updates, algorithm changes, and industry best practices.

Analytics, Insights & Reporting

• Analyze complex datasets across platforms including Google Ads, Google Analytics 4, Adobe Analytics, BI tools, and CRM systems.

• Identify trends, opportunities, and performance gaps, and translate findings into clear, actionable recommendations.

• Build and deliver recurring performance reporting for leadership.

• Evaluate landing page performance and collaborate with creative and web teams to improve conversion rates.

Cross-Functional Collaboration

• Partner closely with digital strategy, creative, web experience, and content teams to ensure alignment across paid, organic, and overall marketing initiatives.

• Contribute to the development of scalable processes that improve efficiency and performance across the digital marketing organization.

Qualifications

Required

• 4 years of hands-on digital marketing experience focused on paid media and customer acquisition for B2C brands.

• Proven experience managing Google Ads campaigns across Search, Demand Gen, Display, YouTube, and PMAX with $25K monthly spend.

• Strong analytical skills with the ability to interpret performance data, diagnose issues, and recommend solutions.

• Experience launching and optimizing campaigns across top, middle, and bottom of funnel objectives.

• Deep familiarity with Google targeting, bidding strategies, and campaign optimization best practices.

• Excellent communication skills with the ability to present insights to senior stakeholders.

• Strong MarTech aptitude and experience working with keyword-driven analytics.

Preferred

• Experience working with travel brands or performance-focused B2C or D2C organizations.

• Prior digital marketing agency experience.

• Experience optimizing for offline conversions.

• Expertise in keyword research for both paid and organic search.

• Familiarity with SEO content strategy (nice to have).

• Proficiency with Google Analytics (GA4) and/or Adobe Analytics.

• Bachelor’s degree or equivalent experience.

Work Environment

This role requires being onsite in the Boston office three days per week to collaborate closely with the Digital Strategy team and cross-functional partners.

Total Rewards

The base salary range for this role is $120,000 – $135,000 annually for employees based in Boston, MA. Final compensation may vary and will be determined based on factors such as relevant experience, skills, internal equity, and geographic location. In addition to base pay, this role is eligible for an annual incentive bonus and first-class benefits, which include:

• Health & wellness: Comprehensive and heavily subsidized medical, dental, and vision plans, plus on-site gym access, holistic wellness sessions, and group fitness classes 
• Time for you: Substantial Paid Time Off (PTO), and 11 paid holidays- including Juneteenth, Memorial Day, and Labor Day – and Summer Fridays. Plus- extensive parental leave, with up to 12-16 weeks paid leave at 100% base salary.
• Travel more, spend less: 50% off our trips for you and a companion, 25% for additional immediate family members, and exclusive quarterly associate travel deals 
• Your future, secured: 401(k) with company match, life insurance, and disability coverage 
• Continuous growth: Tuition assistance for both professional and personal development, opportunities for professional development through oversees travel, and direct access to Pinnacle Leadership & Team Development.
• Extra perks: Commuter benefits, FSA options, pet insurance, home & auto discounts, and paid volunteer time off to give back to the community

To learn more, please visit our websites at www.gct.com, www.oattravel.com and www.grandcirclefoundation.com.