What are the responsibilities and job description for the Social Media Strategist position at Grand Circle Corporation?
Senior Social Media Strategist
Reporting to: SVP, Creative Director
Department: Marketing / Brand
Location: Boston, MA (Hybrid, 3x/wk onsite)
Salary Range: $120,000
Position Summary
Grand Circle Corporation is the leader in international travel, adventure and discovery for Americans aged 50 . Headquartered in Boston, MA, and with more than 45 offices globally, more than two million Americans have traveled with our award-winning brands: Grand Circle Cruise Line, Overseas Adventure Travel, and Grand Circle Travel.
We’re looking for a Senior Social Media Strategist to lead the development, direction, and execution of our organic social media strategy. This person will own platform strategy, content planning, community engagement, and innovation across social channels—elevating our storytelling, deepening community connection, and driving measurable business impact.
Key Responsibilities
Social Strategy & Leadership
The base salary range for this role is $110,000 to $120,000 annually for employees based in Boston, MA. Final compensation may vary based on experience, skills, internal equity, and geographic location. This role is also eligible for an annual incentive bonus and first-class benefits, including:
Reporting to: SVP, Creative Director
Department: Marketing / Brand
Location: Boston, MA (Hybrid, 3x/wk onsite)
Salary Range: $120,000
Position Summary
Grand Circle Corporation is the leader in international travel, adventure and discovery for Americans aged 50 . Headquartered in Boston, MA, and with more than 45 offices globally, more than two million Americans have traveled with our award-winning brands: Grand Circle Cruise Line, Overseas Adventure Travel, and Grand Circle Travel.
We’re looking for a Senior Social Media Strategist to lead the development, direction, and execution of our organic social media strategy. This person will own platform strategy, content planning, community engagement, and innovation across social channels—elevating our storytelling, deepening community connection, and driving measurable business impact.
Key Responsibilities
Social Strategy & Leadership
- Develop and execute strategy for all organic social channels (Facebook, Instagram, YouTube), delivering best-in-class social moments.
- Identify opportunities for expansion into new platforms and build business cases for supporting resources.
- Serve as the internal subject-matter expert on social trends, platform innovation, and cultural moments.
- Partner with paid media teams to align messaging and unify channel strategy.
- Collaborate with brand marketing to define social audience, channel, and creative strategies for omnichannel campaigns.
- In partnership with Creative, create, edit, and publish high-performing content that grows audiences, drives site traffic, and strengthens community.
- Manage a social content calendar aligned with brand campaigns, launches, and cultural moments.
- Source and curate user-generated content from travelers and brand loyalists.
- Ensure consistent messaging and brand stewardship across all platforms.
- Build and lead a structured testing roadmap for content, formats, messaging, and timing.
- Analyze performance data, uncover insights, and evolve strategies based on learnings.
- Communicate insights and socialize a culture of continuous experimentation.
- Support the team in executing a comprehensive community engagement strategy.
- Collaborate with PR and Customer Service on issue escalation or sensitive engagement moments.
- Support oversight of third-party review platforms including TripAdvisor, Yelp, Google Reviews, and Consumer Review.
- 5–7 years managing social channels and communities for a consumer-facing, fast-scaling brand.
- Proven track record of sustained organic growth across multiple social platforms.
- Experience adapting creative and copy to optimize performance by audience and channel.
- Strong analytical mindset with ability to translate data into strategy refinements.
- Experience designing and executing experiments that drove measurable results.
- Strong sense of visual storytelling, brand voice, and social-first creativity.
- Demonstrated ability to develop social plans aligned to broader marketing initiatives.
- Prior travel or hospitality experience preferred; passion for travel required.
- 3 years of people management experience preferred.
- Grow organic social engagement/follower metric from X → Y by date Z.
- Increase social-driven site traffic (e.g., TPCs) from X → Y by date Z.
- Third metric TBD (community moderation and/or reputation management KPI).
The base salary range for this role is $110,000 to $120,000 annually for employees based in Boston, MA. Final compensation may vary based on experience, skills, internal equity, and geographic location. This role is also eligible for an annual incentive bonus and first-class benefits, including:
- Health & wellness: Highly subsidized medical, dental, and vision plans, on-site gym, holistic wellness programs.
- Time off: Substantial PTO, 11 paid holidays, Summer Fridays, and generous parental leave (12–16 weeks at 100% pay).
- Travel benefits: 50% off trips for you a companion, 25% for immediate family, and exclusive associate travel deals.
- Future & security: 401(k) with company match, life insurance, disability coverage.
- Growth & development: Tuition assistance, professional development, and overseas travel opportunities.
- Extra perks: Commuter benefits, FSAs, pet insurance, discounts, and paid volunteer time off.
Salary : $110,000 - $120,000
