Senior Digital Analyst Paid Social

Who We Are:

GRAIN GROUP's Senior Digital Media Analyst play a crucial role in the development of media/advertising plans in accordance with the objectives and strategies developed on assigned account(s), execute media buys, and manage media campaigns. Strategists help to coordinate all day-to-day agency advertising efforts on behalf of the client’s product or service.

Who You Are:

We are seeking a Senior Digital Media Analyst to join our team. SEM/Search and Social focused positions are currently open!

What You'll Do:

• Manage paid media planning activities associated with assigned accounts – helping to develop planning objectives and strategies that coincide with the client’s marketing direction – on channels like Google, Facebook/Instagram, Programmatic, LinkedIn, Twitter, Pinterest, TikTok, etc.
• Work with media partners to develop, negotiate, and execute media plans, and gauge performance and KPIs to determine the extent to which client objectives and strategies are being met
• Optimize both self-service & managed campaigns based on client objectives, and collaborate with internal teams to ensure all elements of success are utilized
• Oversee and develop process and framework for media reporting – working with AdOps & performance teams to deliver actionable insights for clients on a timely basis
• Intimately understand media data sources in terms of what is measured, the method, and information reported
• Grow a strong relationship with clients and client agencies - through a demonstration of industry knowledge and of the client’s basic business issues
• Assist in the on-going monthly actualization and clearance of client investments - in alignment with the terms and conditions of industry standard finance practices
• Provide POVs on various media in the marketplace
• Assist on new business efforts when required
• People Responsibilities:
• Work in a team environment that promotes collaboration and communicate effectively across all levels
• Ensure all direct reports master the skills and organizational savvy required for advancement
• On-Going Skills and Behaviors:
• Develop a detailed awareness of client business issues, and on-going awareness of industry trends, consumer trends, promotional resources, market status, and competition
• Maintain an up-to-date knowledge of client-relevant aspects of Digital Media, Search, Video, Mobile, etc.
• Formal certification or experience in the following tools are required: Google Ads & Facebook Blueprint.
• Additional paid social media experience - i.e. Pinterest, Twitter, LinkedIn experience is desired.

What You Bring:

• 1-2 years paid digital advertising experience required.
• Experience managing paid advertising campaigns on Google Ads, Meta, LinkedIn, Twitter, Pinterest, TikTok or other.
• Motivated (self-starter) who thrives in entrepreneurial environments and is looking to be challenged by their
• work and clients.
• Candidate will be working across multiple accounts and must be comfortable wearing multiple hats.
• Great analytical and presentation skills are must. Must be able to think on your feet to deliver outcomes.
• We don’t constrain anyone by their title - you will be interacting directly with clients.

Also considering more experienced candidates for Supervisor level positions.

What We Offer:

• Dental insurance
• 401(k)
• Vision insurance
• Medical insurance
• Paid maternity leave
• Paid paternity leave
• Disability insurance
• Commuter benefits
• Child care support