Demo

Multi-Platform Executive Producer

Graham Media Group
Roanoke, VA Full Time
POSTED ON 10/8/2026
AVAILABLE BEFORE 2/5/2027

Multi-Platform Executive Producer

We’re looking for a dynamic Multi-Platform Executive Producer to shape and shepherd high-impact content across all screens. This visionary leader will oversee day-to-day content strategy, production workflows, and cross-platform execution—ensuring seamless coverage, elevated storytelling, and innovation at every touchpoint.

Frankly, this is an incredibly rare and exciting twist on your typical executive producer role in local news! It’s ideal for hyper-creative visual communicators who are exceptional at showcasing content and love having control of how that content plays and interacts in not one, but multiple spaces. And you’ll get to help shape how an entire channel is executed, from the strategies we use to the workflows we create to make it happen.

The best candidates are also motivated to improve lives in the communities we cover for the better through local reporting that informs, protects, and holds people accountable. And they bring energy and drive to a committed team whose goals include growing share of audience, growing the station’s brand, and growing the overall impact WSLS 10 has on Virginia.

POSITION OVERVIEW

Success in this role is measured by 3 things: how well you can showcase news content authentically while maximizing audience engagement, how well you distribute that content to maximize its reach, and how well you can lead others to execute this work.

This Multi-Platform Executive Producer must focus on the performance of all 3 platforms each day. They will also partner with the News Director, the Manager of Content and Coverage, and other Multi-Platform EPs.

WHAT YOU’LL DO

  • Monitor breaking news around the market and ensure the newsroom responds competitively, from field crews and logistics to how the content aligns across digital, streaming, and TV.
  • Copy-edit a half hour of news to ensure it’s conversational, clear, and accurate.
  • Ensure that digital reporting, digital videos, and digital articles are executed consistently and in ways that drive audience engagement; you can also write and publish as necessary.
  • Write and execute live and recorded news and weather segments on the stream using reporters and anchors.
  • Curate and update the local content on the stream and help develop new workflows to better serve viewers and their changing viewing behaviors.
  • Stay abreast of corporate and industry technological advancements and changes in streaming, ensuring the best user experience.
  • On occasion, host live news updates yourself on the stream – this is rare, when no reporters or anchors are available.
  • Other related duties as assigned.

WHAT YOU BRING

  • Tangible experience in growing digital engagement, as well as size of streaming audience on a news-focused platform.
  • Experience executing strategy on YouTube and growing those audiences authentically without cheap gimmicks or clickbait
  • Strong leadership and team-building skills: ability to onboard, train, coach and collaborate
  • Exceptional writing, copy-editing, and video editing skills, with a special focus on storytelling that captivates and retains viewers.
  • Strong tech IQ that allows you to learn new tech quickly and adapt it to meet the rapidly changing behaviors of WSLS users. Can also help maintain streaming system functionality.
  • An intuitive understanding of metrics for digital and streaming success to inform content strategies and decisions.
  • Willingness to work a flexible schedule, including nights, weekends, mornings, or holidays, and to manage streams during breaking news and severe weather events.
  • Ability to work under pressure, manage multiple projects simultaneously, and maintain good creative and editorial judgment.
  • Strong editorial judgment and critical thinking skills, with proficiency in digital tools and content management systems.
  • A self-starter with excellent time management skills

PREFERRED QUALIFICATIONS

  • Bachelor’s degree in Broadcast Journalism, Mass Communications, Convergence Media, or another related field preferred.
  • Experience with non-linear video editing and familiarity with broadcast-quality camera and DSLR photography equipment.
  • Prior management experience.

WSLS-TV - Graham Media Group is an Equal Opportunity Employer. In addition to complying with the requirements of federal law, WSLS-TV/ GMG will comply with applicable state and local laws prohibiting employment discrimination.

Note: Any offer of employment is conditional upon the successful completion of a pre-employment drug screening, investigative background check, employment/education verifications and reference checks.

Contact Details:

Interested candidates, please submit your resume and cover letter detailing your relevant experience to: Manager of Content and Coverage, Erika Adolphus at eadolphus@wsls.com.

Salary range: 55-80K

Copyright 2025 by WSLS 10 - All rights reserved.

Salary : $55,000 - $80,000

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