What are the responsibilities and job description for the Area Sales Manager (West) position at Grace Technologies?
Description
Area Sales Manager (West)
Remote – Based in Phoenix, AZ
Who We Are
Grace Technologies is accelerating the industrial world’s transition to zero downtime and zero harm. Grace designs electrical safety and condition-monitoring solutions (GracePort®, PROXXI®, GraceSense®, GracePEDS®) trusted by global data centers, utilities, and industrial facilities.
Who You Are
Summary
The Area Sales Manager is responsible for planning, directing, and executing sales initiatives within an assigned territory by fostering new customer relationships and expanding existing ones. This role combines strategic oversight of manufacturer’s representatives and distributors with hands-on business development to drive revenue growth and pipeline performance. The Area Sales Manager will utilize CRM systems, outreach tools, and product expertise to engage customers, engineer solutions, and promote Grace Technologies’ product lines.
Essential Duties And Responsibilities
This list of duties and responsibilities is not all-inclusive and may be expanded to include other duties and responsibilities as management may deem necessary from time to time.
Note: These duties include all product brands of Grace Technologies, Inc.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily and be a team player through collaboration and maintaining a positive and enthusiastic attitude. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
Knowledge and Skills
Ability to understand and interpret technical documentation. Ability to efficiently use Google translate to support customers in other languages.
Mathematical Skills
Ability to calculate figures and amounts such as pricing, quotes, and discounts. Ability to apply concepts of basic algebra and geometry.
Reasoning Ability
Ability to solve practical issues involving a variety of concrete variables in situations where limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
Computer Skills
To perform this job successfully, an individual should have sufficient knowledge of industry accepted ERP and CRM system, Microsoft Office Suite and Microsoft Outlook. A general understanding of industry SCADA systems and other communication protocols would be helpful.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to sit and talk or hear. The employee frequently is required to use hands to finger, handle, or touch objects, tools, or controls. The employee is occasionally required to stand and walk. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision and the ability to adjust focus.
Work Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Ability to travel up to 50% annually. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.
Area Sales Manager (West)
Remote – Based in Phoenix, AZ
Who We Are
Grace Technologies is accelerating the industrial world’s transition to zero downtime and zero harm. Grace designs electrical safety and condition-monitoring solutions (GracePort®, PROXXI®, GraceSense®, GracePEDS®) trusted by global data centers, utilities, and industrial facilities.
Who You Are
- Customer-centric. A persistent salesperson passionate about outstanding solutions.
- Bold. You don’t take “no” for an answer and know how to get through gatekeepers to talk to key decision makers.
- Hungry. You are driven to achieve and work diligently to exceed sales goals.
- Concise. You have excellent communication skills and the ability to organize your thoughts well and read between the lines.
- Engaging. You are empathic and able to relate to your audience.
- Efficient. You have superior organizational skills and the ability to multi-task and prioritize goals.
- Innovative. Naturally curious and willing to continuously learn and seek ways to innovate.
Summary
The Area Sales Manager is responsible for planning, directing, and executing sales initiatives within an assigned territory by fostering new customer relationships and expanding existing ones. This role combines strategic oversight of manufacturer’s representatives and distributors with hands-on business development to drive revenue growth and pipeline performance. The Area Sales Manager will utilize CRM systems, outreach tools, and product expertise to engage customers, engineer solutions, and promote Grace Technologies’ product lines.
Essential Duties And Responsibilities
This list of duties and responsibilities is not all-inclusive and may be expanded to include other duties and responsibilities as management may deem necessary from time to time.
Note: These duties include all product brands of Grace Technologies, Inc.
- Oversee and support manufacturer’s representatives and distributors throughout assigned territory.
- Appoint and manage new channel partners where appropriate.
- Travel (~50%) to conduct in-person meetings with customers, distributors, and reps.
- The remaining 50% of time will be focused on proactive pipeline development using CRM (HubSpot), outbound calling, email and LinkedIn Sales Navigator outreach.
- Develop and execute outbound lead generation using CRM (HubSpot), email campaigns, and LinkedIn Sales Navigator.
- Schedule and deliver sales presentations, product demonstrations, and application engineering sessions both in-person and via web conferencing tools.
- Own opportunities and action items across the sales pipeline while coordinating with internal teams, representatives, and distributors to drive deals forward.
- Regularly conduct product and sales training sessions for manufacturer’s representatives and distributors.
- Travel through assigned sales territory to visit customers, partners, and support tradeshows (25–50% travel).
- Attend and represent Grace Technologies at assigned trade shows and events, including Rockwell Automation Fair.
- Engage with customers to assess needs, propose solutions, and resolve sales or technical issues.
- Use HubSpot CRM to track sales activity, identify key accounts and contacts, and manage pipeline visibility.
- Help coordinate pricing structures, discounts, and customer quotes in collaboration with leadership and customer support teams.
- Experiment and innovate with new strategies to drive engagement and pipeline growth.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily and be a team player through collaboration and maintaining a positive and enthusiastic attitude. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
Knowledge and Skills
- Strong understanding of industrial/electrical terminology and product applications.
- Ability to balance strategic account planning with day-to-day sales execution.
- Experience using CRM and ERP systems; HubSpot preferred.
- Intermediate Microsoft Office skills (Excel, Word, Outlook, PowerPoint).
- Familiarity with AI sales tools and social outreach platforms (e.g., Sybill, LinkedIn Sales Navigator).
- Valid U.S. driver’s license.
- Travel availability: 50%.
- Requires education generally equivalent to a bachelor's degree from a four-year college or university in Business, Marketing or Engineering or related field or equivalent experience in a related technical field
- 2 years of experience in industrial sales, inside, or outside sales.
Ability to understand and interpret technical documentation. Ability to efficiently use Google translate to support customers in other languages.
Mathematical Skills
Ability to calculate figures and amounts such as pricing, quotes, and discounts. Ability to apply concepts of basic algebra and geometry.
Reasoning Ability
Ability to solve practical issues involving a variety of concrete variables in situations where limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
Computer Skills
To perform this job successfully, an individual should have sufficient knowledge of industry accepted ERP and CRM system, Microsoft Office Suite and Microsoft Outlook. A general understanding of industry SCADA systems and other communication protocols would be helpful.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to sit and talk or hear. The employee frequently is required to use hands to finger, handle, or touch objects, tools, or controls. The employee is occasionally required to stand and walk. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision and the ability to adjust focus.
Work Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Ability to travel up to 50% annually. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.