Sales Director

Sales Director — Residential Home Sales

POSITION OVERVIEW

We are seeking a high energy, dynamic, driven, and creative Sales Director with a real-estate background to lead the sales efforts for our new builds of luxury residential homes. This position is combined with Snow Canyon Retirement Community with the approach of working alongside the established sales team at Snow Canyon Retirement Community.

The ideal candidate is a self-starter with a proven track record in luxury or new construction home sales, exceptional relationship-building skills, and the ability to create memorable events that convert prospects into buyers.

KEY RESPONSIBILITIES

Sales & Revenue Generation

▸ Drive the sales of new residential homes through proactive prospecting, relationship development, and strategic outreach

▸ Manage the full sales cycle from initial inquiry through contract execution and closing

▸ Achieve or exceed quarterly and home sales goals as outlined in performance KPIs

▸ Maintain an active and organized pipeline of qualified prospects in the CRM with detailed notes and documented next steps for every lead

▸ Collaborate daily with the existing sales team to ensure alignment on messaging, events, incentives, pricing, and prospect communication for Independent Living, Villas & Home

Events & Community Engagement

▸ Conceptualize, plan, and execute creative sales events designed to attract qualified buyers, and referral sources

▸ Host broker and Realtor appreciation events, open houses, and exclusive preview experiences to generate interest and build relationships

▸ Partner with current community residents to host testimonial events, resident referral programs, and lifestyle experiences that showcase community living

▸ Attend and represent the community at local professional events, real estate associations, chamber events, and luxury lifestyle gatherings to embed ourselves in the community.

Relationship Management

▸ Build and maintain strong relationships within the community to explain the value of living at Snow Canyon to financial advisors, estate attorneys, and professional referral sources who serve the luxury buyer demographic

▸ Engage current residents as brand ambassadors through a structured Good Neighbor referral program

▸ Collaborate closely with the internal sales team, marketing, and leadership to ensure seamless and consistent prospect experience from first contact through closing

Communication & Reporting

▸ Provide weekly pipeline updates and sales activity to DVPS

▸ Maintain accurate and up-to-date records of all activity in the CRM populated daily

▸ Communicate proactively with the sales team to share leads, coordinate tours, and ensure no prospect falls through the cracks

▸ Participate in all divisional sales calls, training sessions, and team meetings

QUALIFICATIONS

▸ Minimum 2–5 years of experience in luxury real estate, 55 home sales, new construction home sales, or high-end senior living sales

▸ Proven track record of closing high-value transactions in homes, condo or apartment sales

▸ Strong event planning and execution experience with the ability to create compelling experiences for discerning buyers

▸ Exceptional interpersonal and communication skills both written and verbal

▸ Highly organized with strong time management and the ability to manage multiple priorities simultaneously

▸Proficiency in CRM systems; experience with senior living platforms a plus

▸ Real estate license preferred but not required depending on market

▸ Self-motivated, creative, energetic, and equally comfortable working independently and collaboratively

WHAT SETS THIS ROLE APART

This is not a traditional real estate sales role. You will have the unique advantage of selling into an established, vibrant community with existing residents who love where they live. You will work alongside a strong, experienced sales team with the full support of divisional leadership. For the right candidate, this role offers exceptional earning potential, creative freedom, and the opportunity to be part of a new growing community from the ground up.

COMPENSATION

▸ Competitive base salary

▸ Commission structure tied to home sales performance

▸ Quarterly and annual bonus opportunities based on KPI achievement

▸ Car allowance and mileage reimbursement

▸ Full benefits package

• This job description is intended to outline the general nature and level of work performed. It is not an exhaustive list of all responsibilities and duties required.