What are the responsibilities and job description for the Sales Director position at Grace Management, Inc.?
Inspire Wellness and Connection in Northbrook, IL!
Grace Management, Inc. is seeking a dynamic and compassionate Sales Director to lead sales efforts at Inspirations of Northbrook, a premier senior living community in Northbrook, IL.
At Grace Management, we believe “It’s not like home. It is home.” With over 40 years of excellence and recognition as one of the nation’s top senior living operators, we are committed to a people-first culture built on compassion, collaboration, and meaningful connections.
Position Summary
The Sales Director drives occupancy and revenue growth by leading all sales efforts—from lead generation to close—while building strong referral relationships and delivering an exceptional experience for prospective residents and families.
Key Responsibilities
- Achieve or exceed occupancy, revenue, and KPI targets
- Drive lead generation through networking, outreach, and events
- Execute strategic sales and marketing plans with leadership team
- Manage pipeline, leads, and referrals within CRM for accurate tracking and follow-up
- Conduct tours, presentations, and consultations that convert prospects into residents
- Build and maintain relationships with healthcare partners, referral sources, and community organizations
- Develop and manage marketing initiatives and budgets for maximum ROI
- Monitor local competition and adjust sales strategies accordingly
- Ensure brand consistency across all marketing materials and communications
- Maintain a flexible schedule to meet prospect and community needs
Leadership & Team Development
- Partner with Executive Director to build a strong sales culture
- Train and coach team members on sales process, customer experience, and inquiry handling
- Lead and support sales team performance (as applicable)
Operational Excellence
- Maintain accurate, timely CRM documentation (leads, referrals, metrics)
- Demonstrate deep knowledge of pricing, services, and care offerings
- Uphold confidentiality, resident rights, and professional standards
- Collaborate across departments to support a seamless move-in experience
Qualifications
- 5 years of senior living sales experience with proven results
- Strong closing skills and relationship-based selling approach
- Excellent communication, organization, and follow-through
- Experience with CRM tools and data-driven sales management
- Passion for serving seniors and families