What are the responsibilities and job description for the Influencer Marketing Manager position at Grüns?
We're so happy you're here! Thank you for checking our job out and we hope to have the chance to meet you in our interview process!
About The Role
As an Influencer Marketing Manager at Grüns, you'll play a critical role in leveraging paid influencers for our emerging brands to drive customer acquisition, enhance brand awareness, and scale whitelisting efforts across retail and DTC channels. You'll work cross-functionally with our paid media, creative, and brand teams to optimize performance and drive measurable results. This role reports to our Senior Manager, Influencer Marketing.
This role is part of our remote HQ! We have a fully remote, high-trust work environment - and also come together on a bi-annual basis for amazing off-sites where we can connect IRL.
In this role, you will:
Paid Influencer Management
At Grüns, we believe that foundational nutrition should be simple and convenient for everyone. We're dedicated to bringing comprehensive and real nutrition to you through our gummies, formulated from 60 nutrient-dense and whole-food ingredients. Simply enjoy a grab-and-go snack pack of gummies daily whenever fits best in your schedule and wherever life takes you.
Like you, we were disappointed. There's an infinite number of "nutrition" companies, all focused on what's best for them — not what's best for you. Hundreds of products to sell you on, low-quality ingredients, and small nutrient doses. We've seen it all.
So we decided it was time to fix it. No more choking on and popping pills like a pharmacy. No more clean-up and disgust from gross powders. And no more cobbling together handfuls to dozens of supplements. Grüns is comprehensive nutrition, made convenient and delicious.
What we care about...
Autonomy: Only the best work at Grüns. We're all confident, independent leaders. We are proactive. We find opportunities for improvement. Don't ask; just do. When our actions impact other areas of the organization, we communicate with those functional leaders to ensure connectivity.
Growth: We love to take on new challenges, learn new things, and express interest in new functions. "I've never done this before" is not an excuse; it's an opportunity.
Community: We care deeply about each other. We're good humans and provide support wherever we can. We care, not just professionally but personally as well.
Compensation & Perks:
For every role, we aim to have highly competitive compensation and opportunity for impact and career growth.
Everyone at Grüns works hard, but we believe in wellness and balance too. We have super strong benefits coverage -- for you and your family, generous PTO, free Grüns subscriptions, and a few more perks centered around health and well-being that we can't wait to tell you about!
About The Role
As an Influencer Marketing Manager at Grüns, you'll play a critical role in leveraging paid influencers for our emerging brands to drive customer acquisition, enhance brand awareness, and scale whitelisting efforts across retail and DTC channels. You'll work cross-functionally with our paid media, creative, and brand teams to optimize performance and drive measurable results. This role reports to our Senior Manager, Influencer Marketing.
This role is part of our remote HQ! We have a fully remote, high-trust work environment - and also come together on a bi-annual basis for amazing off-sites where we can connect IRL.
In this role, you will:
Paid Influencer Management
- Lead end-to-end paid influencer campaigns for emerging brands, expanding monthly creator partnerships
- Support major retail launches through targeted influencer strategies
- Manage multiple campaigns simultaneously and negotiate contracts with timely execution
- Scale whitelisting efforts for emerging brands and establish comprehensive programs
- Collaborate with paid media team to identify high-performing content for advertising opportunities
- Manage permissions and optimize influencer-generated content for paid campaigns
- Develop reporting frameworks and analyze campaign data to identify optimization opportunities
- Set KPIs, create performance reports, and adjust strategies based on insights
- Support content angle testing for specialized campaigns
- Partner with paid media, creative, and brand teams for cohesive campaign execution
- Draft campaign briefs, manage project timelines, and maintain creator relationships
- Has 3 years of influencer marketing experience at an agency or wellness/DTC brand with proven Instagram campaign success
- Brings hands-on whitelisting and paid content management experience
- Shows track record managing multiple simultaneous campaigns with strong reporting and analytics skills
- Has experience with contract negotiations, campaign development, and established creator relationships
- Demonstrates retail campaign experience (preferred but not required)
- Takes extreme ownership - manages brands from launch through execution with full accountability
- Stays highly organized - effectively manages multiple brands, campaigns, and tight timelines
- Thinks strategically - develops cohesive approaches across both DTC and retail channels
- Drives data-driven decisions - uses KPI tracking and performance insights to optimize quickly
- Builds lasting relationships - leverages existing connections and expands creator network
At Grüns, we believe that foundational nutrition should be simple and convenient for everyone. We're dedicated to bringing comprehensive and real nutrition to you through our gummies, formulated from 60 nutrient-dense and whole-food ingredients. Simply enjoy a grab-and-go snack pack of gummies daily whenever fits best in your schedule and wherever life takes you.
Like you, we were disappointed. There's an infinite number of "nutrition" companies, all focused on what's best for them — not what's best for you. Hundreds of products to sell you on, low-quality ingredients, and small nutrient doses. We've seen it all.
So we decided it was time to fix it. No more choking on and popping pills like a pharmacy. No more clean-up and disgust from gross powders. And no more cobbling together handfuls to dozens of supplements. Grüns is comprehensive nutrition, made convenient and delicious.
What we care about...
Autonomy: Only the best work at Grüns. We're all confident, independent leaders. We are proactive. We find opportunities for improvement. Don't ask; just do. When our actions impact other areas of the organization, we communicate with those functional leaders to ensure connectivity.
Growth: We love to take on new challenges, learn new things, and express interest in new functions. "I've never done this before" is not an excuse; it's an opportunity.
Community: We care deeply about each other. We're good humans and provide support wherever we can. We care, not just professionally but personally as well.
Compensation & Perks:
For every role, we aim to have highly competitive compensation and opportunity for impact and career growth.
Everyone at Grüns works hard, but we believe in wellness and balance too. We have super strong benefits coverage -- for you and your family, generous PTO, free Grüns subscriptions, and a few more perks centered around health and well-being that we can't wait to tell you about!
