What are the responsibilities and job description for the Marketing Specialist position at GPI Management?
We are a growing real estate management company with a diverse portfolio of apartment communities. Our goal is to provide exceptional living experiences while maintaining strong occupancy across our properties. The Marketing Specialist will be responsible for developing and executing marketing strategies to drive occupancy, strengthen our brand, and create engaging experiences for current and prospective residents. This role involves managing digital campaigns, designing promotional materials, and collaborating with property teams to ensure marketing efforts align with leasing goals.
Key Responsibilities:
- Develop and manage Google Ads campaigns to drive qualified leads and maximize occupancy.
- Oversee company and property websites, ensuring content is fresh, engaging, and optimized for SEO.
- Create brochures, flyers, and other marketing collateral for apartment communities.
- Manage and grow social media presence across multiple platforms (Facebook, Instagram, LinkedIn, etc.).
- Implement reputation management strategies to encourage positive reviews and enhance brand perception.
- Collaborate with property managers and leasing teams to support community-specific marketing needs.
- Track and analyze marketing performance, providing reports and recommendations for improvement.
Qualifications:
- Bachelor's degree in Marketing, Communications, or related field (preferred).
- 2 years of marketing experience, ideally in real estate, property management, or a related industry.
- Proficiency in Google Ads, SEO, and website management.
- Strong graphic design and content creation skills (brochures, social media posts, etc.).
- Experience with reputation management platforms and social media tools.
- Excellent communication, project management, and organizational skills.
- Ability to work independently and manage multiple projects simultaneously.
Benefits:
- Competitive salary
- Medical, Dental, and Vision insurance
- Paid holidays and PTO
- 401(k)
Language:
- English/Chinese Bilingual preferred, not required.
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