Director of Sales - CCRC

Govig & Associates is partnering with a premier senior living community in Fort Worth to identify an accomplished Director of Sales & Marketing to lead a well-established and mission-driven team.

This is an exciting opportunity to step into a selling leadership role with a respected organization that values integrity, collaboration, and high performance. The ideal candidate will balance hands-on sales excellence with the ability to mentor, motivate, and develop a cohesive team culture that drives occupancy and brand reputation.

**This is a base commission role. The posted salary reflects base only**

Key Responsibilities

• Lead, coach, and inspire a team of sales and marketing professionals to achieve occupancy and revenue goals.
• Personally manage a portfolio of leads and act as a selling director, producing consistent move-ins.
• Partner with the community’s leadership team to execute strategic sales and marketing plans.
• Analyze key performance metrics, monitor conversion rates, and use data to guide decision-making.
• Build strong relationships with prospective residents, family members, and referral partners through trust, follow-up, and community engagement.
• Leverage event marketing, outreach, and digital campaigns to increase traffic and enhance the community’s market visibility.
• Collaborate with regional resources and specialists to align on goals, campaigns, and training initiatives.

Ideal Candidate Profile

• Proven success in luxury senior living sales, preferably with Independent Living or CCRC (Type C entry fee) experience.
• A hands-on, relationship-driven leader who enjoys both selling and coaching.
• Strong business acumen and analytical mindset; comfortable managing sales data, forecasting, and performance tracking.
• Confident yet collaborative leadership style, decisive without being domineering.
• Warm, polished communicator who builds credibility with prospective residents and inspires trust in their team.
• Able to thrive in a stable, high-performing community environment while bringing fresh ideas and strategic energy.

Culture & Team

• Healthy, stable leadership team with a supportive and collaborative environment.
• Community maintains high occupancy across multiple levels of care with a strong reputation for quality and service.
• The Director of Sales will partner closely with an experienced Executive Director and regional sales leadership team who value transparency, trust, and results.
• A sales counselor and marketing professionals are already in place. This role will guide, mentor, and elevate their performance.

Compensation & Incentives

• Commission Structure: uncapped, based on number of move in's per month
• Performance Bonuses
• Full benefits package
• Career advancement within a growing organization