Multimedia Content Creator

Location: Bay City, Michigan (onsite)

Reports to: Creative Manager

Employment Type: Full-time, Exempt

Compensation Range: $52,00-$63,000, based on skillset and experience up to 10% annual performance bonus

Gougeon Brothers, Inc. has been a leader in epoxy technology and boat building innovation for over 50 years. Based in Bay City, Michigan, we're a team of 50 employees who take pride in our craftsmanship, technical expertise, and commitment to quality. As we continue to grow and evolve, we're looking for creative talent to help us tell our story and showcase the passion behind our products.

About the Role

We're looking for a hands-on Multimedia Content Creator to own the full lifecycle of our video and visual content; from concept and planning through production, editing, and YouTube channel management. This role combines professional videography, photography, motion graphics, and creative design support to tell our brand story across all platforms.

You'll be the driving force behind our video content strategy, working independently while collaborating across departments to capture products, events, and customer success stories. If you're comfortable both behind the camera and in the editing suite and can bring video content to life with motion graphics, this role offers creative freedom to build compelling content that connects with our audience.

Key Responsibilities

• Develop video content strategies and production roadmaps aligned with company goals.
• Handle all aspects of videography, including shooting, lighting, audio, and editing.
• Create motion graphics to enhance video storytelling and visual impact.
• Manage and optimize our YouTube channel, including content scheduling and performance.
• Plan shoots and maintain video production equipment.
• Capture high-quality product, event, and lifestyle photography.
• Edit and organize photo libraries for consistent brand presentation.
• Support use case demonstrations and visual storytelling across platforms.
• Collaborate on graphic design projects as needed.
• Assist with copywriting and content development to ensure cohesive messaging.
• Maintain visual consistency across all content types.

Personality & Culture Requirements

• Adaptable and humble: Comfortable working in a manufacturing environment where you'll interact with everyone from shop floor to leadership.
• Collaborative spirit: Ability to build relationships across departments and work effectively with technical experts who may not have marketing backgrounds.
• Self-starter mentality: Takes initiative, problem-solves independently, and doesn't need constant direction.
• Curiosity and learning mindset: Genuinely interested in understanding our products, processes, and the customers who use them.
• Professional maturity: Represents the company well both internally and in external-facing content.
• Comfortable with ambiguity: Thrives in a smaller company environment where priorities can shift and you may wear multiple hats.

Qualifications

• 2-3 years of hands-on video production experience.
• Strong visual storytelling artistry with the ability to craft compelling narratives across multiple media formats.
• Proficiency in Adobe Premiere Pro, Final Cut, or equivalent and motion graphics software (After Effects or equivalent).
• Strong videography skills including camera operation, lighting, and audio recording.
• Photo editing proficiency (Photoshop, Lightroom, or similar).
• Portfolio showcasing diverse multimedia projects from concept to completion.
• Experience managing content calendars and meeting production deadlines.
• Excellent time management with ability to juggle multiple projects.
• Self-motivated and able to work independently while collaborating cross-functionally.
• Ability to lift camera/lighting equipment and travel occasionally for shoots.

Nice to Have (but Not Required)

• Bachelor's degree in Film, Media Production, Communications, or Marketing.
• Familiarity with Adobe Illustrator and InDesign.
• Proficiency with Microsoft Suite (Excel, PPT, Word, etc.) and ERP programs.
• Experience with social media content optimization and current trends.
• Copywriting or scriptwriting experience.
• Knowledge of manufacturing or technical product storytelling.
• Understanding of brand development and visual storytelling principles.

Equal Opportunity Employer

Gougeon Brothers, Inc. is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, national origin, age, disability, veteran status, or any other legally protected status.

Employment Disclaimer

This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the position. Employment with Gougeon Brothers, Inc. is at-will, meaning either party may terminate the employment relationship at any time, with or without cause or notice.

Employment is contingent upon successful completion of background check and drug screening, where permitted by law. Gougeon Brothers, Inc. will provide reasonable accommodations to qualified individuals with disabilities in accordance with applicable law.

Job Type: Full-time

Pay: $52,000.00 - $63,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Tuition reimbursement
• Vision insurance

Work Location: In person

Salary : $52,000 - $63,000