What are the responsibilities and job description for the Director of Demand Generation position at GoTu?
Join GoTu, a dynamic, growth-stage company that's revolutionizing the dental industry. Our cutting-edge on-demand web and mobile platform seamlessly connects licensed dental professionals with dental offices, meeting both temporary and full-time staffing needs. At GoTu, innovation meets meaningful relationships to empower practices and professionals alike.
Role Overview
We’re looking for a Director of Demand Generation to serve as the senior owner of office-side pipeline creation and revenue acceleration. This isn’t a campaign manager role. This is a systems builder who will design, own, and scale the growth engine that drives qualified office acquisition, activation, and long-term revenue across GoTu’s marketplace.
You’ll own the full funnel from lead generation through activation and revenue realization, build the lifecycle architecture, and create the connective tissue between marketing programs, sales handoffs, and revenue outcomes. You’ll manage vendor relationships, take ownership of key KPIs, and lead experimentation across channels and tools; including AI-powered workflows to unlock incremental growth.
This role reports directly to the VP of Marketing and will play a central part in making marketing a measurable, indispensable driver of office growth.
Key Responsibilities
https://joingotu.com/
GoTu Technology, Inc. is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
If you are passionate about driving enterprise growth and building meaningful relationships, we invite you to apply and be part of our innovative team.
Role Overview
We’re looking for a Director of Demand Generation to serve as the senior owner of office-side pipeline creation and revenue acceleration. This isn’t a campaign manager role. This is a systems builder who will design, own, and scale the growth engine that drives qualified office acquisition, activation, and long-term revenue across GoTu’s marketplace.
You’ll own the full funnel from lead generation through activation and revenue realization, build the lifecycle architecture, and create the connective tissue between marketing programs, sales handoffs, and revenue outcomes. You’ll manage vendor relationships, take ownership of key KPIs, and lead experimentation across channels and tools; including AI-powered workflows to unlock incremental growth.
This role reports directly to the VP of Marketing and will play a central part in making marketing a measurable, indispensable driver of office growth.
Key Responsibilities
- Own office-side pipeline creation end-to-end: lead generation through activation and revenue realization
- Build and scale integrated demand programs across paid media, SEO, ABM, lifecycle marketing, email, community, and partnerships
- Design and execute full lifecycle journeys for a two-sided marketplace, including segmentation by office type, geography, and business maturity
- Optimize CAC, conversion rates, and payback periods through rigorous testing, experimentation, and funnel analysis
- Partner closely with Sales and Revenue Operations to improve lead quality, handoff velocity, and activation rates
- Develop attribution frameworks and reporting that clearly connect marketing spend to revenue outcomes
- Own and manage vendor relationships; setting clear expectations, holding partners accountable to deliverables, and making data-driven decisions on renewals and terminations
- Lead channel diversification efforts to reduce reliance on any single source of growth
- Forecast pipeline impact and support revenue planning in partnership with executive leadership
- Evaluate, recommend, and implement new marketing tools and platforms (ABM, enrichment, automation) that expand our capabilities
- Build, mentor, and manage a high-performing team, filling necessary skill gaps as the function scales
- Own and report on office-side KPIs including CAC, SQL rate, activation rate, revenue per account, and LTV
- 4 years of experience in B2B demand generation, growth marketing, or revenue marketing leadership
- Proven track record of personally owning and growing pipeline, not just supporting it
- Deep understanding of full-funnel economics, attribution models, and lifecycle management
- Hands-on experience across multiple marketing disciplines: SEO, email, paid, ABM, community, and partnerships
- Strong proficiency with modern marketing technology stacks: comfortable evaluating, implementing, and optimizing tools
- Demonstrated vendor management skills with the interpersonal ability to hold partners accountable
- Experience building and leading teams in fast-paced, high-growth environments
- Strong partnership mindset with Sales, Revenue Operations, and Finance
- Bachelor’s Degree or equivalent experience
- Experience in marketplace or two-sided platform businesses
- Dental or healthcare industry background
- ABM program ownership and execution experience
- People management experience
https://joingotu.com/
GoTu Technology, Inc. is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
If you are passionate about driving enterprise growth and building meaningful relationships, we invite you to apply and be part of our innovative team.