What are the responsibilities and job description for the Social Media Manager — Content & Community - Forge eBikes position at Gotrax?
The role
Forge is looking for one person to run our social presence: what goes out, when it goes out, who's making it, and what happens in the comments afterward.
This is an ownership role, not a posting role. You'll set the calendar, build the creator pipeline, and be the voice people hear when they reply to us. If you've been the person at a small brand doing all of this at once — and you liked it — you'll recognize this job immediately.
What you'll own
- Channel management — running our accounts day to day across [TikTok, Instagram, YouTube Shorts, Facebook, etc.]. Posting, captions, hashtags, timing, trends.
- Social calendar — planning content out in advance, coordinating with product launches and promotions, keeping a consistent cadence instead of scrambling weekly.
- Content creation — shooting and editing short-form video and photo yourself. Phone-first is fine; polish matters less than pace and instinct for what performs.
- UGC collection — sourcing content from customers, setting up the systems that make it flow in consistently, getting rights sorted, and turning it into posts and ads.
- Community management — comments, DMs, tags, and mentions. Responding fast, sounding human, and flagging real issues to the right person.
- Reporting — telling us monthly what grew, what flopped, and what you're changing because of it.
Influencer prospecting and partnerships are handled by a separate role. You'll work alongside that person — creator content will feed into your calendar — but you won't be responsible for sourcing or managing the relationships.
What you need to have
- 2 years running social for a brand, in-house or agency. You've owned accounts, not just contributed to them.
- Native fluency in short-form video. You know what's working on TikTok and Reels this month, not last year.
- You can actually make the content. Shoot on a phone, edit in CapCut or Premiere, write a hook, cut to a beat. We're not hiring a strategist who briefs someone else.
- Community management instincts. You can be funny in a comment section and calm in a complaint thread.
- Comfort with analytics. Native platform insights are enough; you should be able to read them and act.
- Self-direction. You'll get brand direction and product priorities from us. The calendar and the ideas come from you.
Nice to have
- On-camera comfort
- Paid social experience (Meta or TikTok Ads)
- Motion graphics or more advanced editing
- Experience in [powersports / outdoor / lifestyle / your category]
- Photography
Pay: $45,000.00 - $60,000.00 per year
Work Location: In person
Salary : $45,000 - $60,000