What are the responsibilities and job description for the Director, Brand Marketing position at GoToFoods?
The Director, Brand Marketing partners with VP to support brand strategy development and calendar planning and leads execution of the integrated brand marketing & digital marketing plans to achieve sales and profit goals in a manner that continually enhances brand relevance, consumer engagement, and market share. This position collaborates cross-functionally and with external partners to implement and monitor the effectiveness of integrated marketing campaigns & events, national promotions, paid/earned/owned media and initiatives to optimize the franchisee and guest experience to drive store traffic and profitability. This position has accountability for the marketing strategic plan, media & promotion performance optimization, in-shoppe and in-market creative, and digital/off-premise acceleration by providing leadership, direction and support needed to achieve the teams' objectives.