Principal Engineer Marketing Technology

Job Summary

As GoTo Foods continues to grow its presence and innovate within the foodservice industry, the need for a sophisticated, integrated marketing technology framework becomes paramount. The Principal, Marketing Technologies is a role designed for a technical visionary who will architect and refine the foundation of our marketing technology initiatives for catering and create the roadmap of optimization to enable the business to achieve their goals.

Reporting to the Senior Director of Marketing Technologies, the Principal, Marketing Technologies will wield a blend of technical expertise and strategic foresight to merge disparate marketing technologies into a cohesive, efficient, and effective ecosystem.

This ecosystem will serve as the digital backbone of our catering operations, supporting brand strategies across our diverse portfolio and ensuring that technology investments are aligned with business objectives.

Essential Functions

• Marketing Technology Strategy & Implementation
• Develop and execute a marketing technology roadmap to enhance customer acquisition, engagement, and retention for catering services.
• Oversee the selection, integration, and optimization of GoTo Foods key platforms, including CRM, Marketing Automation, CDP, among other tools.
• Support omnichannel marketing strategies, including email, SMS, paid media, and loyalty programs, ensuring seamless customer experiences.
• Enable website personalization, online ordering experience enhancements, and conversion rate optimization (CRO) for catering services.
• Customer Data & Personalization
• Implement and manage customer data platforms (CDPs) for the Catering business to centralize customer insights and enable real-time personalization.
• Support customer segmentation, journey orchestration, and targeted promotions based on behavioral and transactional data.
• Partner with analytics teams to measure campaign effectiveness, customer lifetime value (CLV), and attribution modeling.
• Stakeholder Collaboration & Team Leadership
• Work cross-functionally with marketing, customer experience, loyalty, catering, IT, and product and other teams to align current and future capabilities with business goals.
• Serve as the primary liaison with third-party vendors, agencies, and technology partners to ensure effective platform management.
• Compliance & Data Governance
• Ensure adherence to data privacy regulations (GDPR, CCPA) and best practices for subscription and preference management.
• Maintain marketing data governance standards, ensuring data integrity, security, and accessibility.

Education

• Bachelor's Degree, preferred
  
  

Work Experience

• A minimum of 10 years of experience in a technical role within marketing technology, with a deep understanding of the technical aspects of CRM, marketing automation, loyalty platforms, digital analytics, and customer data platforms.
• At least 5 years of experience in a leadership role overseeing the integration of complex, multi-faceted marketing technology solutions.
• Proven experience working with product managers to develop and execute a technical roadmap for marketing technologies.
  
  

Skills

• Strong project management skills, with a demonstrated ability to lead cross-functional teams in a dynamic and fast-paced environment.
• Excellent communication skills, with the capability to articulate technical strategies and complex concepts to a diverse range of stakeholders.
  
  

CertificationsTravel Requirement