What are the responsibilities and job description for the Manager, Media Planning & Strategy position at GoTo Foods?
Job Summary
The Manager, Media Planning and Strategy reports to the Sr. Director, Media Planning and Strategy and owns the day-to-day paid media plan and execution for an assigned brand. This role is accountable for translating brand strategy into a disciplined paid media plan across paid social, paid search, programmatic, and partnership channels — and for delivering paid amplification of subscription/pass programs and global brand activation work when applicable.
Essential Functions
The Manager, Media Planning and Strategy reports to the Sr. Director, Media Planning and Strategy and owns the day-to-day paid media plan and execution for an assigned brand. This role is accountable for translating brand strategy into a disciplined paid media plan across paid social, paid search, programmatic, and partnership channels — and for delivering paid amplification of subscription/pass programs and global brand activation work when applicable.
Essential Functions
- Own the assigned brand's paid media plan across paid social, paid search, programmatic, and partnership channels.
- Deliver paid amplification for subscription/pass programs and other major brand activations.
- Execute day-to-day media buying, in-flight optimization, and post-campaign analysis.
- Report working- vs. non-working-dollar splits for the assigned brand's marketing investments.
- Integrate with the assigned brand's pod IMC Lead and shared pod partners on flight calendaring and measurement.
- Produce monthly paid media performance reporting to the assigned brand's Chief Brand Officer.
- Manage budgets in accordance with approved plans and the Company's brand-funded marketing investment standards.
- Bachelor's degree in Marketing, Business, Analytics, or a related field, or equivalent professional experience.
- 5 years of paid media planning and buying experience.
- Strong paid social and paid search execution experience.
- Demonstrated experience with ROAS measurement and attribution discussions.
- Multi-brand, franchise, or portfolio marketing context preferred.
- Experience launching subscription or pass-based products preferred.
- Strong cross-functional credibility with IMC, owned channels, and analytics partners.
- Ability to manage high-visibility brand moments and time-sensitive activations with discipline.
- Strong analytical and post-campaign reporting skills.
- Strong written and verbal communication skills.
- Sound judgment in managing brand-funded marketing investments to fiduciary standards.
- May be required to travel up to 25% of the time