What are the responsibilities and job description for the Corporate Communications Specialist position at GoTo Foods?
Job Summary
The Corporate Communications Specialist supports development and execution of franchisee and operator communication strategies, channels and messaging. This team partners with Brand Operations and Marketing as well as Enterprise functions to effectively share tactical information to Franchisees and stores regarding operational procedures, supply chain, training and marketing and digital initiatives. Corporate Communications Specialist will work closely with the Corporate Communications Team to ensure that GoTo Foods messages are effectively cascaded to brand systems and internal audiences. This position reports to the Manager, Brand Communications.
Essential Functions
The Corporate Communications Specialist supports development and execution of franchisee and operator communication strategies, channels and messaging. This team partners with Brand Operations and Marketing as well as Enterprise functions to effectively share tactical information to Franchisees and stores regarding operational procedures, supply chain, training and marketing and digital initiatives. Corporate Communications Specialist will work closely with the Corporate Communications Team to ensure that GoTo Foods messages are effectively cascaded to brand systems and internal audiences. This position reports to the Manager, Brand Communications.
Essential Functions
- Communications Support
- Builds relationships with key stakeholders across GoTo Foods to better inform franchisee communications and engagements strategies and initiatives.
- Proactively brings new ideas to enhance communications through content, channels and distribution.
- Engages with various departments to take complex, subject matter expert information and instructions to a concise and simple communication ready for distribution.
- Franchisee Communications
- Responsible for supporting the intake process, specific content and distribution process for franchisee specific messaging and communications. Channels include, but are not limited to:
- Newsletters
- Webinars
- Executive Communications
- Intranet
- App
- In-person meetings and events
- Research, write and edit and measure all types of communication materials to specific audiences.
- Support an evolving communication governance approach and process to get timely communications out on a regular cadence as well as urgent communications to be distributed immediately.
- Operator Communications
- Contributes to the creation of a playbook for communication channels including content pillars and posting cadence.
- Communicates regularly with brand and training teams to measure the effectiveness of the operator channel and finds process solutions to better enhance communications.
- Franchisee Events
- Supports all aspects of content preparation and event logistics at GoTo Foods Global Conference.
- Supports special events, meetings, and conferences designed to increase franchisee engagement across all brands.
- Bachelor’s degree in public relations, communications, marketing, business, advertising, or other related field of study
- Work-study (internship or paid) experience in Communications, PR or Marketing preferred.
- Excellent written and verbal communication skills
- Ability to customize messaging for different audiences and channels
- Experience with email platforms like MailChimp, Staffbase, etc.
- Attention to detail in writing, editing and proofreading
- Strong organizational skills
- None