Strategist

Gorilla 76 is looking for a strategist to lead high-impact marketing programs for the B2B manufacturing sector. You’ll work closely with clients to deeply understand their business, goals, challenges and industry landscape to build programs that deliver measurable business outcomes and opportunities for continued growth. You’ll also serve as the client’s guide through the execution of those programs. Candidates must be based in the U.S.

Your key accountabilities will include:

• Client account retention and growth
• Strategy planning (from initial plan to course corrections to growth opportunities)
• Direction of strategy execution
• Measurement and reporting
• Account management

Before applying, please review the following:

• Who we are
• Who we help and how  
• How our process works
• Working at Gorilla 76 (note our benefits!)
• FAQs

Your role

This position focuses on understanding your clients' goals and building the best marketing strategy to achieve the most important business objectives. This involves acting as a true advisor: staying curious, listening to your clients and adapting to changes in the market or the clients' businesses, whether that presents opportunities for growth or the need to pivot. Through it all, you are the clients' guide through the execution of strategy, serving as their main point of contact and managing their expectations, feedback and contributions to the work. 

What that looks like:

• Knowing your clients' businesses and goals deeply so you can build and continually advise on the best marketing strategy for their needs. This means always looking for untapped growth opportunities, pitching strategic initiatives and switching gears when our original strategy isn't producing expected results.
• Providing guidance and feedback to creative teams that results in ads, landing pages and experiences that drive conversions and pipeline revenue
  
• Analyzing data, identifying insights that shape creative and strategic decisions, and reporting those insights clearly to clients
• Seamlessly shifting from strategic (e.g., consulting in workshops) to tactical (e.g., setting up campaigns) thinking
• Reading frequently — marketing books, platform updates and other sources — to continually improve your knowledge
• Seeking smart solutions to the inevitable roadblocks in any marketing program
  
• Constantly challenging the team to think strategically with a focus on outcomes: What’s the best path to help our clients hit their revenue goals?
• Owning communication with your clients and keeping them on track to reach their goals
• Some travel is possible

Within the strategy department, you’ll work closely with the strategy director, senior strategists and performance marketers to resolve issues, define processes and better your teammates. 

What that looks like: 

• Meeting weekly as a department to identify and work through issues
• Diving into professional development opportunities
• Sharing wins and challenges with the team
• Owning responsibilities for the department
• Taking on additional duties as needed

Putting your role into perspective

Within three months you’ll...

• Finish onboarding and training
• Become familiar with Gorilla 76’s marketing methodology
  
• Learn how to use our tech stack
• Understand our strategic planning and account management processes
• Meet with all department directors
• Lead approximately four clients
• Attend monthly State of Gorilla meetings
• Gain an understanding of Gorilla’s workflow
• Set professional and personal goals for the rest of the year
  

Within six months you’ll…

• Own a full portfolio of client work
• Earn the trust of your team as a leader on your accounts
• Support strategic plan development to retain clients
• Build strong relationships with your clients and teammates
• Feel confident in your role and your work
  

Within one year you’ll…

• Become a recognized strategic advisor by your clients and teammates
• Confidently and regularly present account growth opportunities that help the client reach their goals

The person

Here is what we're looking for in our ideal candidate:

• At least two years of experience in a strategic marketing role
• Experience running outcome-focused campaigns and working in marketing CRMs
• Knowledge of how to develop full-scale marketing programs and an openness to testing new tools (including AI) to improve performance
• Confidence collaborating with C-level executives to understand the business, develop and advise on strategy, solve problems and show results
• Tenacity and the ability to have tough conversations with clients and teammates
• Excellent communication and organizational skills to keep clients on track
• Strong multitasking skills and the ability to evaluate priorities with attention to detail
• A self-starting attitude — you’re comfortable figuring things out and experimenting with AI-driven approaches
• Analytical thinking and comfort working with data from platforms like HubSpot, Salesforce and Google Analytics to surface insights
• Empathy and clarity when working with both clients and internal teams
  

The team

While small and tight-knit, we’re a team — not a family. This helps us hold each other accountable. If you’re wondering who we are, read our manifesto and pay attention to our five core values. You can also check out our Instagram and see what people say about us on Glassdoor.

You'll use the following tools in your role

• Facebook Ads Manager
• LinkedIn Campaign Manager
• Google Ads
  
• SEMRush
• AI tools
• ClickUp

• Slack

• Google Calendar

• Gmail

• Zoom

• Loom


• Word

• Excel
• Dropbox
• HubSpot
• PandaDoc
• MacOS

By applying for this position, you are certifying that the information provided on this application form and any other documents provided to Gorilla 76 are complete and accurate. If asked to provide work samples, you are certifying that samples provided were created by you. Withholding information or providing false information will result in a refusal to hire or termination of your employment. This application is valid for 90 days. You must reapply for consideration beyond 90 days.

Equal Employment Opportunity is a fundamental principle and policy at Gorilla 76, where employment is based upon your capabilities and qualifications without regard to race, color, religion, sex, age, national origin, disability, genetic information, sexual orientation, citizenship status, marital status or any other legally protected characteristic. This policy of Equal Employment Opportunity applies to all policies and procedures relating to recruitment and hiring, compensation, benefits, termination, and all other terms and conditions of employment. You can read more about this policy, and other policies, in our employee handbook.