What are the responsibilities and job description for the Social Media Manager & Content Creator position at Gordon Ramsay North America?
The Social Media Manager & Content Creator will combine smart social media management with hands-on content creation to grow engaged audiences across Gordon Ramsay Restaurants’ US brands.
You’ll concept, capture, edit and publish standout social-first content, while also managing day-to-day channel activity, shaping the strategy, and ensuring we show up with consistency, personality and cultural relevance.
You’ll be highly organized, a confident multitasker, and just as comfortable capturing video and photos as you are behind the screen scheduling posts, engaging the community, or coordinating with partners and the rest of the global social & content, and marketing teams.
Ultimately, your job is to help our restaurants come alive on social. Providing on-the-ground support, and shape high-impact US content, growing audiences, building meaningful engagement and bringing the experience, energy and flavours of our brands to life online.
The Role:
Channel Ownership & Publishing
- Own the social content calendar for US-only brands and contribute to the Global social content calendar
- Publish content across platforms, ensuring consistency and quality
- Balance planned campaigns and activity with trend-led reactive content
- Maintain alignment with global brand direction while ensuring a distinctly US voice
Community Building
- Engage directly with audiences via comments, DMs and mentions
- Help nurture conversation and loyalty across all platforms
- Identify opportunities to surprise and delight the community through content and interaction
- Own end-to-end creation of social-first content across platforms - Concept, storyboard, film and edit engaging short-form content
- Capture high-quality photography and video in our restaurants producing content quickly and independently — from idea to post — without relying on external production partners
- Capture and edit culinary focused photography for new menu launches, limited time offers, and special promotions
- Capture photography and video content that is aligned with current and relevant social media style, trends and training purposes for our teams.
- Ensure all content reflects brand tone, visual identity and quality standards
- 25% Travel across our restaurants in the US
Influencer and partnership support
- Coordinate US influencer activity with VP of US Marketing & Communications and agency partners
- Work with the global team and agency partners to identify and support brand-appropriate collaborations
- Track impact and performance of influencer content across channels
- Coordinate with US licensed partner location teams for collaboration post opportunities and content featuring their sites and team members
About You:
- Demonstrable experience as a Social Media Manager, Social Content Creator, or similar hands-on role
- Exceptional filming, photography, and editing skills, particularly for Reels, TikToks and Shorts
- Confident using industry-standard mobile and desktop editing tools (CapCut, Canva, Lightroom, Premiere Pro, or similar)
- Strong understanding of internet culture, trends and platform behaviors
- At ease working in fast-paced, real-world environments like restaurants
- Previous hospitality experience will be at an advantage
- Strong copywriting instincts with a feel for tone, humor and storytelling
- Highly organized, proactive and able to work independently
- Excellent communicator and collaborator
What’s in it for you:
- Competitive salary
- 401 (k)
- Insurance – Medical, Dental & Vision
- Flex Time
- Employee Assistance Program offering counseling, assistance for personal, financial, and legal issues, self-help resource benefits, personal and professional coaching, wellness benefits, and much more!
- Access to our world-class training & development opportunities globally
- Work with and learn from extraordinary culinary and front-of house talent in a diverse, energizing and professional restaurant environment
- A fantastic staff discount in US & UK restaurants
- Discount for your Friends & Family in all US & UK Restaurants
If you’d like to develop your career in a best-in-class global restaurant business - apply today
We do receive a high volume of applications and are only able to contact those who have been successful in moving to the next stage of the recruitment process.
At Gordon Ramsay Restaurants, we are driven to be an inclusive employer, we are devoted to creating an environment where our amazing teams can thrive, and our aim is to put people at the heart of everything we do. We want our teams to be their authentic self and we truly celebrate diversity in every sense.
We are successful at what we do by cultivating talented teams with diverse skills & backgrounds. Everyone is welcome in our Gordon Ramsay Restaurants family. As we continue to grow and build the business, we are committed to putting diversity, equality, and inclusion at the forefront.
Salary : $90,000 - $110,000