HubSpot CRM and Marketing Automation Specialist

Make an impact where data meets purpose.

Now Hiring! Goodwill TalentBridge is partnering with a mission-driven financial institution to identify a HubSpot CRM & Marketing Automation Specialist who is passionate about leveraging data, automation, and digital strategy to strengthen member relationships and drive meaningful engagement.

This is a highly collaborative opportunity where you’ll build, optimize, and scale marketing automation efforts while working alongside cross-functional teams in a value-driven, service-focused environment.

Schedule: M-FRI; 8:00AM – 5:00PM (HYBRID! – 2 days in office, 3 days remote)

Employment Type: Full-Time; Contract

Pay: $62k-$70k - *pay is based on experience level and is determined by our client.

Key Responsibilities

• Build and execute email campaigns, workflows, and customer journey maps within HubSpot
• Develop and enhance multi-channel marketing automation programs, including remarketing initiatives
• Create audience segmentation strategies to support personalized and targeted outreach
• Monitor and optimize email deliverability, engagement, and campaign performance
• Design and execute A/B and multivariate testing to drive continuous improvement
• Maintain CRM data integrity and list health, ensuring clean and reliable data
• Develop reporting dashboards and provide insights on campaign and segment performance
• Collaborate with marketing, IT, and business teams to define automation and segmentation strategies
• Perform QA testing and audits of campaigns and workflows for accuracy and functionality
• Champion email marketing best practices, including CAN-SPAM compliance
• Act as a subject matter expert for HubSpot and marketing automation tools

Required Qualifications

• 3 years of experience in marketing automation, digital marketing, or CRM-driven campaigns
• Hands-on experience with HubSpot (Marketing, Sales, or Content Hubs) required
• Experience with tools like Marketo or similar platforms is a plus
• Strong understanding of email marketing best practices and CAN-SPAM compliance
• Experience building or scaling automation programs from the ground up preferred
• Proficiency working within CRM systems and marketing technology ecosystems
• Ability to analyze data and translate insights into actionable recommendations
• Experience presenting insights to leadership or stakeholders is a plus
• Bachelor’s degree in Marketing, Business, or related field preferred

What You Bring

• Strong foundation in HubSpot, digital marketing, campaign execution, and automation
• A proactive, solutions-oriented mindset with excellent cross-functional communication skills
• High level of professionalism, integrity, and accountability
• A passion for making an impact and supporting diverse communities

Why Join Us

• Be part of a mission-driven organization dedicated to making a meaningful impact in the community
• Help shape and grow marketing automation strategy from the inside out
• Collaborate across teams in a supportive, cross-functional environment
• Gain exposure to evolving marketing technologies and data-driven decision-making
• Step into a visible, high-impact role with leadership interaction

Take the Next Step, Apply Today! – and start the conversation with our recruiting team.