What are the responsibilities and job description for the Senior Director of Communications & Marketing position at Goodwill Industries of Southwest Florida?
Job Title: Senior Director of Communications & Marketing
Location: Fort Myers, FL (On-site)
Employment Type: Full-Time, Exempt
Goodwill of Southwest Florida is seeking a strategic and mission‑driven Senior Director of Communications & Marketing to build and lead enterprise‑wide marketing, branding, and communication initiatives. This executive‑level role drives brand awareness, donor and customer engagement, revenue growth, and community impact through innovative, data‑driven, multi‑channel strategies.
Key Responsibilities:
- Develop and execute comprehensive marketing and communications strategies across digital, traditional, and experiential channels
- Lead brand positioning, public relations, and crisis communications to strengthen organizational reputation
- Partner with executive leadership to align marketing initiatives with organizational goals and performance metrics
- Analyze market trends, customer and donor insights, and competitive data to drive measurable outcomes
- Build, mentor, and lead a high‑performing marketing and communications team
- Oversee marketing platforms, tools, analytics, and CRM systems
- Manage vendors, agencies, and contracts, ensuring SLAs and budget alignment
- Drive cross‑functional collaboration with fundraising, operations, and support teams
- Represent Goodwill at community events and external engagements
- Support organizational transformation and change initiatives
Qualifications:
- Bachelor's degree in Marketing, Communications, Business Administration, or related field (Master's preferred)
- 7 years of progressive leadership experience in marketing and communications
- Proven success delivering data‑driven marketing strategies and measurable business results
- Strong experience in brand management, digital marketing, and analytics
- Excellent leadership, project management, and communication skills
- Experience in nonprofit marketing, donor engagement, or community relations strongly preferred
- Valid driver's license and ability to travel throughout the region; occasional evenings/weekends required
Why Goodwill?
- Mission-driven nonprofit organization
- Collaborative leadership team
- Opportunity to impact and change lives across Southwest Florida
Benefits & Perks
- Medical, dental, vision insurance
- 403(b) retirement plan
- Paid time off (PTO) and paid holidays
- Employee Assistance Program
- Employee discounts
- Tuition Reimbursement