Retail General Manager

Goodwill is one of the leading non-profit brands in the world and one of the largest non-profits in Southern California. We are a rapidly evolving organization and yet we have never been more focused on our Mission, on our people, and on our future. It’s always a GOOD day in SoCal! 

Lead a Mission-Driven Retail Store With Purpose and Impact.

Goodwill Southern California is seeking a Retail General Manager to oversee the full operations of Goodwill SoCal's Atwater Village store.  In this leadership role, you will guide a team, ensure strong customer and donor experiences, and drive performance across sales, production, and operational goals — all while supporting our mission of Transforming Lives Through the Power of Work.

What You’ll Do:

• Lead overall store operations to achieve goals in sales, production, customer service, payroll, safety, and expense control.

• Provide excellent service and foster positive engagement with Ambassadors, customers, and donors.

• Maintain a clean, safe, and welcoming environment by ensuring compliance with all safety standards and SOPs.

• Oversee staffing activities including interviewing, hiring, onboarding, scheduling, coaching, and performance evaluations.

• Monitor operational performance, including weekly budgets, expenditures, and performance variances; implement corrective actions as needed.

• Ensure efficient donation intake, processing, and production practices to meet company standards.

• Enforce asset protection, loss prevention, and store security procedures.

• Lead daily merchandising reviews and ensure the sales floor reflects brand standards and promotional requirements.

• Authorize markdowns when appropriate and respond to sales trends and sell-through.

• Complete schedules, manage timecards, and ensure compliance with payroll processes.

• Attend required meetings and trainings; support nearby locations as needed.

• Work flexible shifts including evenings, weekends, holidays, and overtime as required.

What You Bring:

• 3–5 years of supervisory experience in a customer-focused management role; retail experience preferred.

• High school diploma or GED required; college degree a plus.

• Strong leadership ability with a track record of developing high-performing teams.

• Ability to manage multiple priorities independently with strong follow-through.

• Proficiency with personal computers, POS systems, and Microsoft Outlook/Excel.

• Excellent communication, coaching, and problem-solving skills.

• Bilingual (Spanish/English) helpful.

Why You’ll Love It Here:

• Lead a team in a supportive, values-driven retail environment.

• Grow your leadership career with an organization committed to service and community impact.

• Help advance Goodwill’s mission while delivering an exceptional retail experience.

Join Goodwill Southern California and lead a team that makes a difference every day.

Goodwill Industries in Southern California is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to race, color, religion, sex, national origin, disability or protected veteran status. If you'd like more information about your EEO rights as an applicant under the law, please click here: [Link available when viewing the job]

Goodwill gives preferential consideration to persons with barriers to employment.   Persons with disabilities are encouraged to apply. 

Equal Employment Opportunity

Goodwill is committed to a policy of equal employment opportunity for applicants and employees. 

Employment decisions will comply with all applicable laws prohibiting discrimination in employment including Title VII of the Civil Rights Act of 1964, the Age Discrimination Employment Act of 1967, the Americans with Disabilities Act of 1990, the Immigration and Nationality Act, and any other characteristic protected by federal or state law.  

Nondiscrimination on the Basis of Disabilities

In furtherance of our commitment to end discrimination against qualified disabled individuals, and in accordance with the provisions of Section 504 of the Rehabilitation Act of 1973, the Americans with Disabilities Act, and all regulations properly issued thereunder to protect the rights of qualified disabled persons, it is Goodwill's policy that no program or activity administered by it shall exclude from participation, deny benefits to or subject to discrimination any individual solely by reason of his or her disability.   Equal employment opportunity will be extended to qualified disabled persons in all aspects of the employer-employee relationship, including recruitment, hiring, upgrading, training, promotion, transfer, discipline, layoff, recall and termination.   We further affirm that we will provide reasonable accommodation to the known physical or mental limitations of an otherwise qualified disabled employee or applicant.  

It is the policy of Goodwill to provide reasonable accommodations for qualified persons with disabilities who are employees or applicants for employment.  If you need assistance for accommodations to interview because of a disability, please notify the Human Resources Department. 

Employment opportunities will not be denied to anyone because of the need to make reasonable accommodations for a disability.