Admissions Representative - Secondary School Recruitment

The Admissions Representative - Secondary School Recruitment provides exceptional customer service to all Helms College constituencies including potential students, their support system, and other members of the Helms College team. This position represents Helms College compliantly and accurately in all activities.

This role has a strong field-based recruiting focus and is responsible for maintaining consistent coverage of assigned high school territories. The Admissions Representative is expected to spend a significant portion of time out of the office, traveling to and engaging directly with high schools, students, counselors, and community partners. This position may require evening or weekend availability to support high school-centric events, college fairs, and recruitment activities for prospective students. Reliable transportation and the ability to travel within the assigned territory are required.

Purpose of Position:

Responsible for recruiting an increasingly larger number of qualified applicants for admission to Helms College in accordance with state and federal accreditation and institutional policies and regulations, consistent with the highest ethical standards. The Admissions Representative is responsible for managing time and inquiry resources to generate interest in our programs. This position will conduct a high quantity of prospective phone contacts to secure appointments and interview activity, and conduct follow-up activity with unresolved interviewees and future class applicants. Incumbent must assure that the Goodwill philosophy is embraced in carrying out the duties and responsibilities of this position: quality service to clients; development, growth, and involvement; sound economic principles; and maintenance of an environment that is conducive to innovation, positive thinking, and expansion.

Principle Duties & Responsibilities:

• Demonstrate core values of Goodwill Industries by modeling service, ownership, accountability, and respect.
• Maintain consistent coverage of assigned secondary school territories through on-site visits, presentations, and relationship-building with counselors, administrators, and students.
• Represent Helms College at secondary school–focused recruitment events, including college fairs, career days, and community events, which may require evening or weekend availability.
• Travel regularly within the assigned territory and accurately document outreach activity and leads in the admissions database.
• Secure new inquiries (Personally Developed Referrals) by directly asking phone and in-person contacts about referrals of others to contact who may be interested in programs offered.
• Develop and cultivate strong relationships with persons of influence at high schools and other venues that yield lead generation
• Schedule and manage visits from qualified leads to Helms College for campus tours and presentations
• Schedule and attend financial aid and admissions workshops at high schools and other community centers which generate leads and foster relationships with those organizations
• Manage prospective student contact ensuring that new leads are engaged within 24 hours and that contact is made weekly up to the point of matriculation
• Provide tours of the campus, conduct personal interviews, and provide accurate information about the programs and services of the College
• Ensure that all prospective student personal and biodemographic data is fully and accurately entered into the database
• Ensure that each prospective student file is complete with all required information including entrance exams, background checks, proof of graduation, transcripts, etc.
• Manages and maintains a continuous pipeline of activity flow to ensure that the needed number of appointments and interviews are building the run rate of enrollments for each start date.
• Ensure that enrollment and start goals are met for each quarter
• Attend daily meetings and weekly training with active participation to gain and apply knowledge, processes, and improved protocol
• Monitor new student starts during the first week of class to ensure attendance in the program and any last-minute issues are addressed.
• Assist with the planning, organization, and implementation of special recruitment events on and off campus
• Shares ideas for activity and process improvements for better efficiency in the department
• Refer individuals who would benefit, to the Job Connection or Helms Continuing Education
• Adheres to and applies any Helms College policies and procedures.
• Maintain a working knowledge of federal and state financial regulations and reimbursement, as well as accrediting requirements.
• Travel as necessary to represent Helms College at events that facilitate the recruitment and enrollment of students.
• Other duties as assigned.

Core Competencies

Mission & Ethical Representation

Demonstrates a strong understanding of Helms College’s mission and programs and represents the institution accurately, ethically, and compliantly in all interactions with prospective students, families, educators, and community partners.

Relationship Building & Outreach

Builds and sustains productive relationships with secondary school counselors, administrators, students, families, and community stakeholders to generate interest, trust, and qualified leads.

Communication & Presentation Skills

Effectively communicates program information through one-on-one conversations, group presentations, classroom visits, phone outreach, and written follow-up, adapting messaging to diverse audiences.

Field-Based Time & Territory Management

Independently plans and manages assigned secondary school territories, balancing travel, on-campus responsibilities, outreach activities, and follow-up to maximize recruitment impact.

Student Engagement & Customer Service

Provides responsive, supportive, and professional service to prospective students and their support systems, ensuring timely follow-up and a positive admissions experience.

Results Orientation & Enrollment Focus

Demonstrates accountability for inquiry generation, appointments, interviews, and enrollment goals; maintains an active pipeline and adjusts outreach strategies to meet start targets.

Data Accuracy & Administrative Compliance

Ensures accurate and timely entry of prospective student information, documentation, and outreach activity in the admissions system in accordance with institutional, state, and federal requirements.

Adaptability & Professional Presence

Responds effectively to changing schedules, travel demands, and event-based work hours while maintaining professionalism, reliability, and flexibility in both school and community environments.

Collaboration & Team Engagement

Works collaboratively with admissions, financial aid, academic, and workforce partners to support student success from inquiry through matriculation.

Qualifications:

• Minimum of an Associate’s degree (Bachelor’s degree is preferred) from an accredited college or university.
• Two years of recruitment experience (preferred)
• Sincere interest in helping others achieve life goals
• Excellent written and verbal communication skills
• Strong interpersonal skills with both faculty and student populations
• Superior organizational and problem-resolution skills
• Goal-oriented and highly ethical
• Strong expertise with MS Office as well as field-related hardware and software packages
• Ability to interact effectively as a member of a team and work collaboratively with other departments
• Ability to listen to customers (e.g. staff, etc.) and to understand and respond positively to their requests
• Ability to adapt to changing assignments and multiple priorities
• Ability to manage multiple tasks and successfully meet deadlines
• Valid driver’s license and ability to travel with one’s own car
• Availability to work evenings and weekends as necessary
• Affinity for the mission of Goodwill and Helms College

The statements above are intended to describe the general nature and level of work being performed by individuals assigned to this position. They are not intended to be an exhaustive list of all duties, responsibilities, or working conditions associated with the role. At times, employees may be required to perform tasks outside of their usual responsibilities to support specific projects or organizational needs. Goodwill Industries of Middle Georgia, Inc. reserves the right to modify, add, or waive job requirements at its discretion.

Salary : $43,000 - $47,000