Marketing Representative

Summary:

This position will manage the agency relationships in vacant field marketing territories or agencies otherwise assigned by the VP of Marketing. This position works closely with the Marketing Operations Manager and the Field Marketing Representatives to provide support throughout the onboarding journey of newly appointed agencies to ensure the agent’s successful integration to the Goodville Mutual products, processes, sales and marketing strategies. This position also works closely with the VP of Marketing to provide administrative support with managing our national agency relationships to achieve production and profitability goals and to ensure a successful long-term relationship with Goodville Mutual.  

Functions:

• Provide support to the Field Marketing Representatives to ensure successful and complete onboarding of newly appointed agencies and new agency employees.
• Assist agencies in marketing, including promotion of co-op advertising support, and underwriting within established guidelines.
• Maintain a presence for Goodville agents located in territories not currently serviced by a field marketing representative to promote the company image and promote profitable growth.
• Support agency growth and profitability goals with appropriate strategies/tactics.
• Add value to each agency interaction through appropriate pre-call planning and by demonstrating effective post-meeting follow-through.
• Provide review of the Agency Performance Reports at the summary, book and state levels for the national agency relationships to identify and achieve profitability goals.
• Complete call reporting requirements in a timely manner.
• Maintain knowledge of the current industry and marketing practices/trends through continuing education.
• Pursue appropriate Property and Casualty insurance designations including but not limited to CPCU.
• Perform other duties as assigned by supervisor.