Product Manager

At GSM Outdoors, we live and breathe the outdoor lifestyle. As a leader in hunting, shooting, fishing, and adventure gear, we’re home to some of the most trusted brands in the industry — including Stealth Cam, Walker’s, Muddy, Hawk, Boss Buck, Bill Lewis, Big Bite Baits, Cuda, and many more! We design, develop, and deliver products that enhance outdoor experiences — whether that’s capturing wildlife moments, ensuring safety and communication in the field, or elevating the hunt. Our culture blends innovation with passion, and we’re looking for people who share that drive.

Come be a part of a team where We Are In It To Win It. A team that fosters and encourages creativity, resourcefulness, promoting from within, and a work-life balance. #IITFWI

**Position is on-site in Henderson, NV**

Position Overview:

The Product Manager is responsible for taking ownership of assigned product lines from concept to launch — combining market insight, technical understanding, and creative problem-solving to bring ideas to life. You will work closely with engineering, sourcing, sales, and marketing teams to ensure our products meet customer needs, align with brand goals, and continue GSM’s tradition of outdoor innovation.

Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Summary of Essential Job Duties:

• Lead the full product lifecycle — from concept and design through launch and post-launch analysis.
• Conduct market and consumer research to identify trends, opportunities, and competitive insights.
• Partner with engineering, sourcing, and design teams to develop new products that balance performance, cost, and manufacturability.
• Collaborate with marketing and sales to define positioning, packaging, and go-to-market strategies.
• Analyze sales performance, margins, and customer feedback to drive continuous improvement.
• Maintain accurate product data, timelines, and communication across departments.
• Ensure products meet GSM’s quality, safety, and compliance standards.

Skills/Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactory. The requirements listed below are representative of the knowledge, skill and/or ability required.

Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• Deep understanding of product lifecycle management and go-to-market execution.
• Ability to translate customer insights into actionable product plans.
• Experience in pricing, positioning, and market trend analysis.
• Strong problem-solving, prioritization, and presentation abilities.
• Knowledge of retail channels and outdoor industry consumers preferred.
• Innovative, detail-oriented, and results-driven approach to product leadership.

Required Education and Experience:

• Bachelor’s degree in Business, Marketing, Engineering, or related field.
• 5 years of experience in product management, category management, or product development, preferably in consumer goods, outdoor, or sporting goods industries.
• Strong analytical, communication, and organizational skills.
• Proven track record managing multiple projects and meeting deadlines.
• Proficiency with Microsoft Office Suite and familiarity with PLM or data tools (e.g., Power BI).
• Collaborative mindset with the ability to influence cross-functional teams.
• A genuine passion for the outdoors — hunting, camping, shooting, or adventure experience a plus.