Lifecycle Marketing Manager

Who We Are

Good Inside is redefining parenting - not as something that should “just come naturally,” but as a skill to learn and practice. Founded by Dr. Becky Kennedy and Dr. Erica Belsky, we combine sturdy leadership with innovative technology to give parents personalized guidance, AI-powered support, and a global community.

Our mission: help parents raise resilient, confident kids in a changing world. We’ve already reached millions, and we’re just getting started. We’re refining our product and expanding our reach to empower even more families.

We’re looking for bold, high-ownership problem-solvers who want to build something new, tackle big challenges, and be at the forefront of change.

The Opportunity

We’re seeking a strategic, data-driven Lifecycle Marketing Manager to own and optimize our member lifecycle marketing strategy. In this role, you’ll own member communications from onboarding through reactivation, designing thoughtful, personalized touchpoints that deepen engagement, drive usage, and improve retention. You’ll collaborate cross-functionally with product, data, content, and engineering teams to build automated programs that scale and evolve with our business.

This is a hybrid role and requires 3 days per week in our Midtown Manhattan office.

What You’ll Own

• Own member lifecycle marketing across email and push, from onboarding to re-engagement to win-back
• Plan the member calendar to ensure timely, cohesive messaging across all lifecycle touchpoints
• Brief internal partners (creative, etc.) on campaign goals, key messaging, assets, and timelines
• Build lifecycle journeys and campaigns in Braze, including targeting, logic, and templates
• QA all campaigns end-to-end (copy, links, rendering, tracking) to ensure flawless execution across channels
• Launch and oversee various channels such as SMS and in-app messaging
• Optimize the end-to-end customer journey, using segmentation and behavioral data to create personalized, high-impact messaging flows
• Collaborate with product, member experience, and content teams to integrate relevant content, events, and features across lifecycle campaigns
• Work with creative teams to ensure campaigns are on-brand, actionable, and resonant with our audience
• Run A/B tests and utilize learnings to continuously improve performance
• Monitor key customer segments and proactively identify drop-off points and retention opportunities
  
  

Your Skills & Experience

• 4 years of experience in lifecycle or CRM marketing, with a track record of owning and scaling programs at a high-growth consumer or membership-based company
• Deep experience with lifecycle tools (we use Braze) and marketing automation best practices
• A strong analytical mindset, you’re comfortable diving into data to uncover insights and inform strategy
• A creative, customer-first approach to marketing that balances performance and brand
• Experience partnering cross-functionally across product, engineering, content, and design teams
• A bias toward action and a love of building—you're excited to test, iterate, and improve
• A strong sense of ownership and the ability to thrive in an ambiguous, fast-paced environment
  
  

What We Offer

• Compensation: Annual salary for this role will be $120k - $135k
• Company Equity
• Comprehensive benefits package
• 401k Company match
• Time off to recharge
• Hybrid work environment
• A high-ownership, high-performance, high-collaboration culture
  
  

Equal Employment Opportunity

Good Inside is an equal opportunity employer and as such, we do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other characteristic protected by applicable laws.

We are dedicated to growing a diverse team of highly talented people. As much as we believe in focusing on the parent behind the parenting and the child behind the behavior, we believe in focusing on the person behind the job. We’re dedicated to building a workplace where we give each other the strategies, support, and space we each need to thrive—believing in and bringing out the good inside of everyone..

If you require any accommodations during the recruitment process, whether it be alternate forms of material, accessible meeting rooms, etc., please let us know and we will work with you to meet your needs.

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