What are the responsibilities and job description for the Account Executive position at Good Giant?
Good Giant is the top gaming-focused advertising agency in the country providing comprehensive marketing services to various brands with a specialization in tribal and commercial casino resorts from coast to coast.
The Account Executive role is responsible for the day-to-day management between the agency and client. This role is a client contact, handling all requests related to the brand(s) which the person manages. Knowledge and experience in the casino gaming industry is required. This position is based in Reno and will report to an assigned Account Supervisor.
RESPONSIBILITIES
- Gather information on clients, products and competitive set necessary for agency education and start-up meetings
- Initiate new campaign and project requests, including creative brief development as needed
- Assist team members in reviewing creative product to ensure it remains on strategy and adheres to client identity
- Identify and understand trends within client markets and industries
- Proactively contribute ideas and input on client projects including providing client research and industry-specific information
- Quickly and accurately convey client changes and feedback across various departments as necessary
- Oversee daily client management
- Maintain a positive relationship between the agency and client
- Gather information on clients, products and competitive set necessary for agency education and start-up meetings
- Provide thought leadership in the areas of direct marketing, digital marketing, social marketing, customer relationship marketing, data driven marketing, integrated communications, testing and analysis
- Solves client issues, independently when possible. Consults with Account Supervisor as needed
- Assist with monthly billing process for each property as assigned
- Provide clients with budgets and estimate updates
- Keep supervisor informed of key initiatives and/or account concerns
- Travel to the client’s location(s) as needed
QUALIFICATIONS
THE BASICS:
- Excellent communication/presentation skills and ability to build relationships
- Organizational and time-management skills
- Must have 3 years of experience within an advertising agency or comparable industry
- Must have strong interpersonal skills
- Experience with integrated marketing campaigns, including direct mail, SEM, applications, social media, website development, email distribution, and promotions
- Bachelor’s degree in advertising or marketing is preferred though equivalent experience is acceptable
- Outstanding client service and relationship building skills
- Strong willingness to learn and roll up sleeves in a fast pace environment
TECHNICAL SKILLS:
- Proficient in Microsoft Office Suite (Word, Excel, PowerPoint)
- Knowledge in Keynote and Adobe InDesign a plus
- Prior experience working in a project management software solution preferred