What are the responsibilities and job description for the Social Media Manager & Content Creator position at GOOD AMERICAN?
Good American is the first fully inclusive fashion brand that celebrates all dimensions of female power. Offering quality, style, and substance in every size — 00-32, we are committed to challenging industry norms by empowering all women to feel sexy and confident no matter their size or shape. The brand was launched in October 2016, by Emma Grede and Khloé Kardashian, to empower all women to celebrate their bodies with confidence by offering high-quality designs in all sizes. What started as the largest denim launch in history, has evolved into an iconic and inclusive fashion line of denim, ready-to-wear, swim, and accessories.
We’re looking for a highly creative and strategic Social Media Manager & Content Creator to lead and evolve Good American’s social presence across TikTok, Instagram, and emerging platforms. This role blends content creation, copywriting, and performance strategy. You’ll concept, create, and direct content that brings our brand to life, from quick-turn videos and trend-driven moments to campaign storytelling that connects.
Responsibilities
A creator’s mindset with a strategist’s instinct. You know how to tell stories that move culture forward and drive results. You’re hands-on with content, fluent in what’s trending, and can seamlessly switch between creating, directing, and analyzing. You bring a sharp editorial voice, an eye for what’s next, and a deep understanding of how to make content perform.
Please note that this role requires to be onsite four days a week.
At Good American, we believe that a diverse and inclusive workplace drives innovation and success. We are committed to creating an environment where everyone feels valued, respected, and empowered to contribute their unique perspectives. We welcome applicants from all backgrounds and encourage individuals of all races, gender identities, ages, religions, sexual orientations, abilities, and veteran statuses to apply.
WE ARE B CORP CERTIFIED!
As our business has grown, so has our responsibility to our community, our planet, and our operations. Being B Corp certified means we will continue to prioritize people and the planet alongside profit.
We’re looking for a highly creative and strategic Social Media Manager & Content Creator to lead and evolve Good American’s social presence across TikTok, Instagram, and emerging platforms. This role blends content creation, copywriting, and performance strategy. You’ll concept, create, and direct content that brings our brand to life, from quick-turn videos and trend-driven moments to campaign storytelling that connects.
Responsibilities
- Develop and execute the brand’s social media strategy across TikTok, Instagram, and emerging platforms to drive engagement, growth, and awareness
- Create and edit social content including short-form videos, trending sound integrations, behind-the-scenes moments, and campaign storytelling
- Write and edit compelling, brand-right copy for captions, video text, and storytelling across all platforms
- Provide creative direction for shoots and day-to-day content, giving clear briefs and feedback to designers, videographers, and editors
- Manage the social calendar and collaborate cross-functionally with influencer, PR, and performance marketing teams to align content with product launches and key brand initiatives
- Identify cultural moments and trends that ladder up to the brand narrative and resonate with our audience
- Track, analyze, and report on KPIs including engagement, reach, growth, and content performance to inform ongoing strategy
- Oversee community engagement and ensure the brand voice remains consistent across all channels
- 4 to 6 years of experience in social media, content creation, or digital marketing within fashion, beauty, or lifestyle
- Deep understanding of TikTok, Instagram, and short-form content trends
- Skilled in video editing and creative storytelling, with experience in CapCut, Adobe Suite, or similar tools
- Strong writing skills with the ability to craft sharp, engaging, and brand-aligned copy
- Experienced in developing creative briefs, providing direction, and executing end-to-end content
- Comfortable both behind and in front of the camera when needed
- Excellent organizational skills, ability to manage multiple projects, and thrive in a fast-paced, collaborative environment
- Confident interpreting analytics and using insights to guide strategy and improve performance
A creator’s mindset with a strategist’s instinct. You know how to tell stories that move culture forward and drive results. You’re hands-on with content, fluent in what’s trending, and can seamlessly switch between creating, directing, and analyzing. You bring a sharp editorial voice, an eye for what’s next, and a deep understanding of how to make content perform.
Please note that this role requires to be onsite four days a week.
At Good American, we believe that a diverse and inclusive workplace drives innovation and success. We are committed to creating an environment where everyone feels valued, respected, and empowered to contribute their unique perspectives. We welcome applicants from all backgrounds and encourage individuals of all races, gender identities, ages, religions, sexual orientations, abilities, and veteran statuses to apply.
WE ARE B CORP CERTIFIED!
As our business has grown, so has our responsibility to our community, our planet, and our operations. Being B Corp certified means we will continue to prioritize people and the planet alongside profit.