What are the responsibilities and job description for the Innovation Associate Manager position at GoMacro?
Description
Why join the GoMacro team?
We’re a company that is driven by a unique core ideology we call The GoMacro Way, which is based upon authenticity, generosity, and compassion for people and the planet. We operate with integrity, we create with passion, and we conduct ourselves with humility. We seek growth-minded people who are inspired by challenges, encouraged by camaraderie, and excited about being leaders at every level. Become part of a team where everyone is heard, valued, and empowered to influence positive change in their local and global community.
How GoMacro’s history shapes who we are today?
During her 2003 battle with cancer, co-founder Amelia Kirchoff created the first MacroBar® recipe in her kitchen on the Wisconsin family farm. In the years following, Amelia and her daughter and co-founder Jola began spreading awareness for the power of a balanced, plant-based lifestyle through GoMacro’s healthy and delicious MacroBars, which are now available in stores nationwide.
Today, our work is still guided by the values upon which Jola and Amelia built GoMacro: Live Long, Eat Positive, Give Back, Tread Lightly, and Be Well. It’s our goal to inspire people to have a healthy body, sharp mind, and bold spirit—and we believe doing fun, and meaningful work is part of that.
Join us as we make the world better, one bite at a time!
Position Description
We are seeking a proven, talented, and passionate Innovation Associate Manager (IAM) to join our team. As an IAM, you will play a critical role in shaping the future of GoMacro by leading innovation projects to realize GoMacro’s vision. You will be responsible for leading and launching new product line innovation projects while working directly with the cross-functional innovation team and report to the Senior Director of Innovation. You will also have the opportunity to make meaningful contributions to important consumer insights and brand vision and strategy projects. This is an exciting opportunity to join a thriving, mission-led company that values innovation, sustainability, and the well-being of its employees and consumers and to build a differential consumer product innovation skill set.
Primary Responsibilities
Innovation Strategy & Pipeline
Skills Required:
Innovation Leadership
Why join the GoMacro team?
We’re a company that is driven by a unique core ideology we call The GoMacro Way, which is based upon authenticity, generosity, and compassion for people and the planet. We operate with integrity, we create with passion, and we conduct ourselves with humility. We seek growth-minded people who are inspired by challenges, encouraged by camaraderie, and excited about being leaders at every level. Become part of a team where everyone is heard, valued, and empowered to influence positive change in their local and global community.
How GoMacro’s history shapes who we are today?
During her 2003 battle with cancer, co-founder Amelia Kirchoff created the first MacroBar® recipe in her kitchen on the Wisconsin family farm. In the years following, Amelia and her daughter and co-founder Jola began spreading awareness for the power of a balanced, plant-based lifestyle through GoMacro’s healthy and delicious MacroBars, which are now available in stores nationwide.
Today, our work is still guided by the values upon which Jola and Amelia built GoMacro: Live Long, Eat Positive, Give Back, Tread Lightly, and Be Well. It’s our goal to inspire people to have a healthy body, sharp mind, and bold spirit—and we believe doing fun, and meaningful work is part of that.
Join us as we make the world better, one bite at a time!
Position Description
We are seeking a proven, talented, and passionate Innovation Associate Manager (IAM) to join our team. As an IAM, you will play a critical role in shaping the future of GoMacro by leading innovation projects to realize GoMacro’s vision. You will be responsible for leading and launching new product line innovation projects while working directly with the cross-functional innovation team and report to the Senior Director of Innovation. You will also have the opportunity to make meaningful contributions to important consumer insights and brand vision and strategy projects. This is an exciting opportunity to join a thriving, mission-led company that values innovation, sustainability, and the well-being of its employees and consumers and to build a differential consumer product innovation skill set.
Primary Responsibilities
Innovation Strategy & Pipeline
- Lead the development of GoMacro’s new product line vision and pipeline strategy—driving analysis, research, and executive alignment to ensure a balanced and growth-focused innovation roadmap.
- Oversee end-to-end innovation projects, from charter to post-launch evaluation, ensuring successful execution, timely delivery, and strong in-market performance.
- Guide consumer testing and experimentation to refine concepts and deliver meaningful, insight-driven solutions that resonate with our consumers.
- Partner closely with the project manager and cross-functional innovation team to harness collective expertise, creativity, and passion in bringing new ideas to life.
- Track and manage project budgets and timelines to ensure efficiency and accountability
- Contribute to advancing GoMacro’s brand vision and deepening our understanding of the consumer to inform strategic decision-making.
Skills Required:
Innovation Leadership
- Proven success leading and launching new product innovation initiatives (4 years).
- Ability to challenge the status quo, think creatively, and drive new solutions with curiosity, agility, and persistence.
- Strong cross-functional leadership and communication skills; able to align and inspire teams across all levels.
- Experience assessing brands, markets, and consumer trends to identify strategic growth opportunities.
- Collaborative experience with finance and sales teams to build business cases, P&Ls, and volume forecasts.
- Proficiency managing projects through a stage-gate process and presenting to gain alignment and decisions.
- Deep understanding of consumer insights and behaviors with a service mindset toward identifying unmet needs.
- Skilled in agile, iterative consumer testing and learning to refine product concepts.
- Ability to conceptualize, prototype, and develop high-potential products into market-ready solutions.
- Demonstrated project and budget management skills with accountability to timelines and deliverables.
- Bachelor’s degree in entrepreneurship, marketing, strategy, product design, or related field; MBA or other relevant graduate degree preferred.
- Background in food and beverage (preferred); health and wellness industry experience welcomed.
- Experience working with premium, lifestyle brands and understanding of premium vs. mainstream brand strategies.
- Up to 10% of time may be required.