Sales Strategy & Planning Manager

Description

Why join the GoMacro team?

We’re a company that is driven by a unique core ideology we call The GoMacro Way, which is based upon authenticity, generosity, and compassion for people and the planet. We operate with integrity, we create with passion, and we conduct ourselves with humility. We seek growth-minded people who are inspired by challenges, encouraged by camaraderie, and excited about being leaders at every level. Become part of a team where everyone is heard, valued, and empowered to influence positive change in their local and global community.

How GoMacro’s history shapes who we are today?

During her 2003 battle with cancer, co-founder Amelia Kirchoff created the first MacroBar® recipe in her kitchen on the Wisconsin family farm. In the years following, Amelia and her daughter and co-founder Jola began spreading awareness for the power of a balanced, plant-based lifestyle through GoMacro’s healthy and delicious MacroBars, which are now available in stores nationwide.

Today, our work is still guided by the values upon which Jola and Amelia built GoMacro: Live Long, Eat Positive, Give Back, Tread Lightly, and Be Well. It’s our goal to inspire people to have a healthy body, sharp mind, and bold spirit—and we believe doing fun, and meaningful work is part of that.

Join us as we make the world better, one bite at a time!

Position Description:

The Sales Strategy & Planning Manager will play a critical role in driving the commercial strategy, business performance, and executional excellence of the sales organization. This new role will serve as a key thought partner to Sales Leadership and cross-functional teams. They will be responsible for turning data, insights, and collaboration into actionable plans that deliver growth. They will play a critical role in bridging strategy and execution across our sales, marketing, and operations teams.

The Manager will oversee sales planning cycles, annual operating plan development, performance tracking, and go-to-market initiatives. They will also help build scalable processes, tools, and reporting frameworks that enhance visibility, alignment, and decision-making across the business.

Ideal Candidate:

This role is a great fit if you’re a data-driven, collaborative professional who loves working where strategy, analytics, and customer engagement meet. You’ll play a key role in our S&OP process, AOP development, and innovation commercialization, partnering with cross-functional teams to align customer needs with brand priorities.

If you thrive in a fast-paced, growth-oriented environment, you’ll enjoy the challenge and impact of this role. You’ll bring sharp analytical thinking, strong project management skills, and commercial acumen, along with a passion for building scalable processes that deliver real results.

Primary Responsibilities:

Sales Planning & Forecasting:

• Support the development and coordination of the annual operating plan (AOP) and monthly S&OP process in partnership with Sales, Finance, and Demand Planning.
• Manage the monthly and quarterly sales performance review process, analyzing results vs. plan and identifying key drivers and opportunities.
• Partner with field sales and account teams to ensure plans are grounded and supported by data-driven insights.
• Act as a connective link between Sales, Marketing, Finance, and Supply Chain teams, ensuring consistent communication and execution of sales plans.

Sales Strategy & Insights:

• Partner with the Senior Director to define strategic priorities, channel strategies, and distribution opportunities that align to company goals.
• Lead deep-dive analyses on business performance, customer trends, and market dynamics to inform strategic recommendations.
• Translate insights into actionable initiatives that drive growth and profitability. 
• Partnering with Sales & Innovation to align priorities, timelines, and deliverables to support innovation/commercialization projects.

Sales Process, Tools, & Enablement:

• Support process standardization and continuous improvement efforts across the sales organization.
• Collaborate with cross-functional partners (Marketing, Finance, Operations, Demand Planning) to ensure alignment of sales initiatives with broader company priorities.
• Managing internal sales planning tools, reporting, and communication processes to ensure clarity and accountability.
• Assist with translating marketing, innovation, and business strategies into customer-ready materials and insights that equip the sales team for success. 
• Plan, coordinate & set strategic direction for the annual sales meeting and account planning sessions.  
• Maintain process for GoMacro to have updated and best-in-class industry content and images via asset portals. 

Requirements

Position-Specific Skills Required:

• Bachelor’s degree in business, Finance, Marketing, or a related field; MBA preferred.
• 6–8 years of experience in customer sales, sales strategy or business planning, preferably within CPG. 
• Strong analytical and financial acumen with demonstrated ability to synthesize data into clear, actionable insights.
• Strong business acumen with the ability to translate strategy into actionable commercial plans.
• Experience supporting S&OP, demand planning, or annual operating plan (AOP) processes.
• Comfortable with financial concepts such as trade spend, P&L drivers, and sales performance metrics.
• Exceptional communication skills with the ability to influence cross-functional partners and senior leadership.
• Highly organized with the demonstrated ability to manage multiple priorities, timelines, and stakeholders simultaneously.

Leadership Skills Required:

• Motivated, positive, and collaborates with emotional intelligence.
• Focused on outcomes that drive business growth, efficiency, and long-term sustainability.
• Ability to work cooperatively and communicate effectively with cross-functional colleagues at various levels.
• Continuous Improvement Mindset: Identifies process gaps, challenges the status quo, and drives operational enhancements.

Technical Expertise Required:

• Office Suite/Teams: Skilled in Excel, Word, PowerPoint, and Outlook
• PowerBI

Education / Experience Required:

• Bachelor’s Degree required.
• 6 Years of CPG experience required.

Travel Required:

Up to 10% or 4 weeks per year.

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