Social Media Content Creator

Social Media & Content Creator

Director of Content Production

Department: Marketing | Classification: Full-Time | Location: In-House, Annapolis, MD

The Social Media & Content Creator is a dynamic, in-house role responsible for conceptualizing, directing, producing, and editing compelling short-form video content, digital commercials, and branded social media campaigns. This individual will serve as the creative engine behind Goldleaf's online presence, managing content from initial concept through final delivery — all while operating strictly within Maryland's cannabis advertising and marketing regulations.

•      Concept, plan, direct, shoot, and edit original short-form video content and digital commercials from pre-production through final delivery.

•      Develop and maintain a consistent brand voice and visual identity across all content formats.

•      Manage all aspects of in-house production including scripting, storyboarding, lighting, camera operation, and post-production editing.

•      Create platform-optimized content tailored to the unique specifications and audience behavior of each social media channel.

•      Maintain a content calendar and consistently meet publishing deadlines with high-quality deliverables.

Manage and grow Goldleaf's presence across all major platforms, including:

•      Instagram — Reels, Stories, static posts, and carousels

•      TikTok — Short-form video, trends, and organic growth (subject to platform policies)

•      Facebook — Brand content, community engagement, and event promotion

•      YouTube — Long-form content, product education, and brand storytelling

•      X (Twitter) — Brand voice, real-time engagement, and announcements

•      LinkedIn — Corporate communications, company culture, and B2B presence

•      Snapchat — Behind-the-scenes, stories, and brand awareness

•      Pinterest — Lifestyle and educational content boards

•      Threads — Community engagement and conversational brand building

•      Collaborate closely with leadership, floor managers, budtenders, and other team members across all levels to capture authentic, engaging brand content.

•      Contribute to the overall marketing strategy including campaign planning, seasonal content, and promotional initiatives.

•      Monitor analytics and performance metrics across platforms to optimize content strategy and report findings to leadership.

•      Stay current with social media trends, platform algorithm changes, and industry best practices.

•      Ensure all published content maintains full compliance with Maryland cannabis advertising regulations.

•      Demonstrated experience directing, producing, and editing short-form video content and/or digital commercials.

•      Technical proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve) and design tools (e.g., Adobe Creative Suite, Canva Pro).

•      Strong command of lighting, camera operation, and audio for in-house production environments.

•      Exceptional attention to detail with a strong creative eye for composition, pacing, and storytelling.

•      Proven ability to manage multiple projects simultaneously and consistently meet deadlines.

•      Punctual, reliable, and highly self-motivated with a go-getter attitude.

•      Strong interpersonal skills and the ability to collaborate effectively across all levels of the organization.

•      Ability and willingness to work in-house full-time at our Annapolis, MD location.

•      Must be 21 years of age or older (required by Maryland Cannabis Administration).

•      Must pass a background check in compliance with Maryland cannabis licensing requirements.

•      Bachelor's degree or higher in Film, Media Production, Communications, Fine Arts, Graphic Design, or a related field (strongly recommended).

•      Background or coursework in marketing, digital advertising, or brand strategy.

•      Prior experience in cannabis, lifestyle, retail, or regulated industry content creation.

•      Knowledge of Maryland cannabis advertising regulations and MCA compliance standards.

•      Experience with social media scheduling and analytics platforms (e.g., Sprout Social, Later, Hootsuite, Meta Business Suite).

•      Photography skills are a plus.

•      This is a full-time, in-house position based at Goldleaf's Annapolis, Maryland location.

•      The ideal candidate is a self-starter who thrives in a fast-paced retail environment and takes full ownership of their creative output.

•      Must be comfortable collaborating with team members across all departments, from executive leadership to floor staff.

•      Punctuality and reliability are non-negotiable — deadlines are firm and the brand's digital presence depends on consistent delivery.

•      A positive, forward-thinking mindset and passion for creative storytelling are essential to success in this role.