What are the responsibilities and job description for the Senior Account Manager position at Golden Technology?
As a Senior Account Manager – Activation, you will be supporting the Lead Account Manager and Account Executives by being a strategic partner to the aligned portfolio of clients, working cross-functionally with internal teams to assist in delivering comprehensive media plans and successful campaigns. You will be responsible for overarching campaign success & client satisfaction by building strong internal and external relationships.
QUALIFICATIONS, SKILLS, AND EXPERIENCE:
- Bachelor’s degree
- 5 years of proven digital media experience
- Ability to build partnerships and foster relationships with internal and external stakeholders.
- Strategic thinker with a passion for using data insights to drive client performance
- Experience within publisher, agency or retail preferred
- Experience building strategic media plans and recommendations preferred
- Strong time management and project management skills, with proven ability to balance multiple projects at same time
- Strong attention to detail, communication, organization and prioritization skills
- Strong Presentation Skills
RESPONSIBILITIES:
- Develop and maintain strong relationships with Sales partners, fellow Account Managers, Clients and Agency contacts to collaboratively own the client relationship
- Responsible for client communications, leading client and agency status calls, responding to ad-hoc requests and timely email responses (24 hour SLA).
- You will work with your internal Account Management Lead/team and Client on campaign proposals including intake, audience strategy, media mix recommendations, creative, and overarching plans in alignment with your clients’ campaign goals, objectives, and past campaign performance
- Manage full campaign life cycle including but not limited to: organizing and conducting kick-off calls, monitoring campaign performance in-flight, end of campaign reporting and invoice management
- Confident in consistent outreach to clients to ensure campaigns budgets are spending in full with cross-sell/up-sell opportunities by leveraging data-driven media strategy within reporting, connecting client business need with campaign performance
- Deep knowledge of your clients. Be able to translate their goals, objectives, and potential pain points into actionable and successful media campaigns.
- Excellent storyteller and owner of client presentations highlighting campaign & audience insights, data, and campaign metrics.
- Ability to manage a high volume of promotion and media campaign plans, including developing, maintaining, and communicating campaign pipeline, timelines, and tasks.
- Develops and presents strategically crafted campaign measurement and insights to clients
- Collaborate to resolve campaign performance issues using best practices and supporting resources, while creating innovative solutions to meet the changing needs of our clients.
- Interface with cross-departmental contacts to ensure seamless campaign delivery.
- Ability to work independently to ensure success of client relationship and campaign management.
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