Copywriter

We don’t observe gym culture. We live it. At Gold’s Gym, strength is a behavior. The discipline to show up and do the work, again and again. Our team is collaborative, creative, and grounded in a brand that doesn’t need to shout to be heard. We put people first, think bigger, deliver results, and have fun doing it. If you want to create work that is confident, earned, and unmistakably Gold’s Gym, this is where stronger starts.

We are looking for a Contract Copywriter to develop, manage copy, and create the messaging for the Gold’s Gym brand, playing a key role in bringing our mission and voice to life. This role covers the full spectrum of copywriting, from concepting campaigns and writing advertising copy to crafting social posts, scripts, and in-club content. The Copywriter will also be responsible for proofreading and editing across brand materials to ensure consistency, accuracy, and quality. This role reports to the Creative Director.

Key Responsibilities

• Write and edit compelling advertising copy, campaign messaging, and brand content that resonates with Gold’s Gym’s target audience
• Conceptualize and execute original creative campaigns to be published across paid, owned, and earned channels
• Proofread and edit copy across all brand materials, ensuring accuracy, consistency, and adherence to brand tone of voice
• Manage copy from concept to completion for creative materials including digital ads, print, Out of Home (OOH), in-club signage, social posts, CRM campaigns, direct mailers, and more
• Fully grasp and maintain Gold’s Gym’s distinct tone of voice, ensuring all messaging aligns from concept through final delivery
• Collaborate with the Senior Copywriter, the broader creative team, and cross-functional departments (marketing, operations, etc.) to deliver projects on time
• Create clean, clearly organized copy documents that designers, executives, and stakeholders can easily review and provide feedback on
• Maintain an accurate and up-to-date library of copy files and brand messaging assets
• All other tasks as assigned

Competencies & Qualifications

• Minimum of 2–4 years of experience as a copywriter, with demonstrated experience writing advertising copy for consumer brands
• Bachelor’s degree preferred, ideally in English, Communications, Journalism, Marketing, or a related field
• Excellent copywriting skills with a proven track record of creating engaging, on-brand content across multiple formats
• Strong proofreading and editing abilities with a sharp editorial eye and exceptional attention to detail
• Excellent written and verbal communication skills
• Experience writing for fitness, lifestyle, health, or consumer brands is a plus
• Passionate about or knowledgeable in fitness
• Flexible, reliable, and able to manage multiple projects in a fast-paced, ever-changing environment
• Strong project management skills
• Asana, or related software experience preferred